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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
When is the Best Time to Cold Call in B2B Sales_Resource card
When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!
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What is Cold Calling? Biggest Challenges Solved + Resources
Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!
View all Cold Calling

Sales

cold-calling- success-rates-seo-resource-card
The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
When is the Best Time to Cold Call in B2B Sales_Resource card
When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!
The best email subject lines for B2B sales_Resource card
185 Email Subject Lines for Better B2B Sales (2024)
Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Implementing a Demand Generation-led Paid Strategy
Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.
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How to Structure Your Demand Generation Team
A strategic demand generation team structure is essential if you’re planning to switch off lead gen activity. Click to Learn how to structure your team.
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
View all Demand Generation

Lead Generation

Lead Generation for IT & Technology Companies [12 Strategies]
Lead Generation for IT & Technology Companies [13 Strategies]
Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
Buy Business Leads: 17+ Ultimate Places to Try in 2024
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
B2B Lead Generation Tools
B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on demand-generation
B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
Ungated Content: Why It Brings in Better Leads
Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
How to Manage a Marketing Campaign: a Step-by-step Guide
Your marketing campaign is an opportunity to grow your company’s recognition and sales. Learn how to manage a marketing campaign by reading our blog.
SaaS Demand Generation for Turbocharged Growth
Revolutionise your marketing with our SaaS demand generation insights. Engage better and convert more. Click to read our comprehensive guide!
What is Drip Email Marketing? Strategy, Tips & Examples for 2024
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
PPC 101: The Ultimate Guide to Pay-Per-Click Marketing
Get quick returns with this in-depth guide to pay-per-click marketing! You’ll get an overview of PPC platforms, ad formats, and best practices.
International Business Expansion: Complete Strategy & Example
International business expansion can create new revenue streams and opportunities. But this can come with complications, check out our expansion strategy.

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