Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
Sales
Generating £500,000 of Revenue In 8 Months with Cognism
Discover how an enterprise logistics company uses Cognism’s B2B data to boost revenue, secure key deals and streamline outreach. Read the case study now!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
What is B2B Email Marketing? Tips and Examples for 2024
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
Lead Generation
10 Tips to Build an Email List You Must Know
To grow a business, you need contact data. You need email addresses. You need a list. Click to see Cognism's crash course in email list building!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on demand-generation
Why Building a Personal Brand Benefits Demand Generation
What is trigger marketing? Discover the answer and how you can spot and use triggers to Increase your conversions in this definitive guide! Click to read.
How to Produce High-Quality Content Quickly
Want to become a media machine providing value to your audience? Click to find out how you can produce high-quality content quickly!
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
How to Use Humour in B2B Marketing
At first, humour and B2B marketing may not appear connected. But, it's the opposite. Find out why using humour is important, with insights from our team.
Scaling a Company LinkedIn Page With Value-led Content
LinkedIn can be very noisy. So it's important to cut through with value. This article will tell you how with insights from Cognism's SEO and Content Exec.
How to Structure Your Demand Generation Team
Demand gen teams need structure. Especially when you're beginning to switch off lead gen activity. Find out more featuring insights from Fran and Liam.
Email Nurtures: Why On-Demand Campaigns Are Better
Forget all about traditional email nurtures. This guide explores why you should switch to on-demand B2B campaigns. Click to read!