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Cold Calling
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Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Sales

How to Create a Target Account List
Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.
Lead Generation

Why Investing in a Lead Generation Specialist Pays Off
Discover how a lead generation specialist can boost pipeline, increase qualified leads, and drive revenue. Learn the skills and impact on B2B growth.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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with
Posts on demand-generation

12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

The Top 12 B2B Marketing Challenges In 2025
We talked to dozens of B2B marketing leaders, so you don't have to. Here are the top B2B marketing challenges plaguing the industry right now.

Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.

How Kaspr 2x’d Its Growth in EU Markets
Since its acquisition, Kaspr has gone from strength to strength. But how? Click to read 5 strategies we used to 2x Kaspr’s growth in 2 years.

Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

How to Structure Your Demand Generation Team
A strategic demand generation team structure is essential if you’re planning to switch off lead gen activity. Click to Learn how to structure your team.

The Ultimate Guide to eBook Marketing: Strategies for 2025
eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook guide.