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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on demand-generation

SaaS Demand Generation: Building a B2B Revenue Machine
Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!
How to Build a Winning Content Strategy for Your Brand
Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.
The Top B2B Marketing Podcasts for 2026
Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.
What is B2B Email Marketing? Tips and Examples for 2026
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
B2B Influencers: How to Find and Work With Them
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
How Can Marketing Help Sales? (Without Taking Orders)
B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?
How to Pivot From Lead Gen to Demand Gen: A Guide for CMOs
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from a CMO perspective.
Marketing Pipeline: Crafting a Strategy to Drive Revenue
Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!
 

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