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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
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When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!
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What is Cold Calling? Biggest Challenges Solved + Resources
Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!
View all Cold Calling

Sales

cold-calling- success-rates-seo-resource-card
The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
When is the Best Time to Cold Call in B2B Sales_Resource card
When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!
The best email subject lines for B2B sales_Resource card
185 Email Subject Lines for Better B2B Sales (2024)
Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Implementing a Demand Generation-led Paid Strategy
Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.
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How to Structure Your Demand Generation Team
A strategic demand generation team structure is essential if you’re planning to switch off lead gen activity. Click to Learn how to structure your team.
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
View all Demand Generation

Lead Generation

Lead Generation for IT & Technology Companies [12 Strategies]
Lead Generation for IT & Technology Companies [13 Strategies]
Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
Buy Business Leads: 17+ Ultimate Places to Try in 2024
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
B2B Lead Generation Tools
B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on demand-generation
The Beginner’s Guide to LinkedIn Advertising
From the basics of LinkedIn advertising to a step-by-step guide on how to set up an ads account, this blog covers it all. Click to read!
The Top 12 B2B Marketing Challenges In 2024
We talked to dozens of B2B marketing leaders, so you don't have to. Here are the top B2B marketing challenges plaguing the industry right now.
How to Plan and Execute the Perfect Marketing Experiment
The best way to see if your marketing idea works is to try it! Read this blog to find out how to plan and execute the perfect marketing experiment.
Demand Generation vs Lead Generation: The Main Difference
Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
Demand Generation Examples: 8 Tactics That Actually Work
Create demand for your product or service with 8 demand generation tactics that actually work. This blog post includes examples of each tactic.
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.
The Ultimate Guide to C-Suite Marketing: Tips and Examples
Read Cognism's ultimate guide to C-suite marketing! It includes strategies, best practices and examples of effective marketing campaigns.

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