Evaluation Playbook: Evaluating Data Vendors for Quality & Coverage
This evaluation playbook helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.
Evaluation Playbook: How To Evaluate Data Vendors For Quality
This playbook takes you step-by-step through how to evaluate data providers when looking for the best data quality.
Evaluation Playbook: How To Choose A Data Provider For Volume
Looking for a data provider with scale? This playbook helps teams evaluate vendors based on volume, without sacrificing quality.
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
What is Demand Marketing? Definition, Tips and FAQs
Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.
