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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Apple Call Screening
Apple Call Screening Update: What iOS 26 Means for Sales Teams
Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.
B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)
Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Is Cold Calling Dead?
Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not
Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.
View all Cold Calling

Sales

Sales insights
What Are Sales Insights? Complete Guide for Managers
Discover sales insights: what they are, why they matter, and how you can use them. This guide for managers explains how data can transform your strategy.
Apple Call Screening
Apple Call Screening Update: What iOS 26 Means for Sales Teams
Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.
How To Find Business Decision Makers for Prospecting
How To Find Business Decision Makers for Prospecting
In this blog, we're sharing best practices for finding and pitching business decision-makers. Learn how to find the right decision-makers.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

European Market Entry
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
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Top B2B Marketing Challenges and How to Solve Them in 2025
Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.
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SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.
View all Demand Generation

Lead Generation

Lead Generation Companies & Services [+How to Choose]
15 Lead Generation Companies & Services [+Selection Guide]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
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18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
Buy Business Leads: 17+ Ultimate Places to Try in 2024
Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on b2b-data
How Cognism Beats All Benchmarks For Comply Advantage
An AI-driven financial crime risk technology company uses Cognism to attain ROI in record time. Click to read the case study.
Accelerating Qualified Lead Generation With Cognism’s Data
A global digital manufacturing firm used Cognism's premium data to accelerate qualified lead generation. Click to see the case study.
28 Opportunities Created in 6 Months With Cognism's Data
A UK-based software company used Cognism’s sales intelligence platform to create 28 warm opportunities in 6 months. Click to see the case study.
How Cognism’s Diamond Data® Generated $125k for Keboola
Keboola is a fast-growing software company. They have generated $125k in the pipeline from Cognism's Diamond Data®. Learn more about Keboola case study!
Chrome Extension: How to Get Actionable B2B Contact Data in LinkedIn
Stop spending endless hours prospecting in LinkedIn Sales Nav with actionable B2B contact data in the Cognism Chrome Extension.
Verified B2B Mobile Numbers Database | Diamond Data®
Use manually-verified B2B mobile phone data aka Diamond Data®. Transform your B2B sales team and connect with ideal-fit customers. Find out more!
A Smooth Introduction to B2B Outbound Sales
We spoke to Sean Wallace, Flowingly CRO, to find out how our B2B prospecting solution helped them to explore new revenue streams. Click the link for more.
From Prospect to Closed-Won in 10 days with Cognism
Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.
Building Outbound Sales Confidence With Cognism
A leading payroll software business used Cognism to discover more interested buyers and outbound sales prospects. Click to read the case study!

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