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Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
View all Cold Calling

Sales

Druva Case Study
Cognism Drives 22% Growth in Quarterly Pipeline for Druva
Find out how a data security solutions provider uses Cognism to power record-setting pipeline growth, enrich MQLs, and drive growth in the EMEA region.
Date A Vendor
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.
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10 Best HubSpot Integrations For Sales & Marketing Teams
Discover the top 10 HubSpot integrations to power up your sales and marketing in 2025. From lead enrichment to workflow automation.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Date A Vendor
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.
Date-a-vendor Modelling Playbook: Inbound & Outbound, an All-Bound Love Story
Date-a-vendor Modelling Playbook: Inbound & Outbound, an Allbound Love Story
Blend inbound charm with outbound precision. Learn how to build an allbound model that unifies data, drives engagement, and scales pipeline.
Data A Vendor
Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
View all Demand Generation

Lead Generation

How to Generate Leads on LinkedIn
LinkedIn Lead Generation: Advanced Strategies for 2025
How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!
How to Build a B2B Sales Lead List
How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on b2b-data
Increasing Conversion Rates by 3x With Cognism
Revenue acceleration specialists, durhamlane, use Cognism's premium data to increase conversion rates by 3x. Click to read the case study!
Diversifying Into New Markets With Cognism’s Data
An acclaimed business consultancy specialising in culture change uses Cognism's premium data to diversify into new markets. Click to read the case study!
Generating Over 200 Opportunities in 6 Months With Cognism
Unique AG, a fast-growing AI-driven sales software generated over 200 opportunities in 6 months with Cognism's premium data. Click to read the case study!
Why Lead Forensics Chose Cognism as Its Global Data Provider
Learn why Lead Forensics, an industry-leading global MarTech company chose Cognism’s platform as its global data provider. Click to read the case study!
Seamlessly Integrating Outreach & Salesforce With Cognism
The world’s leading skill development learning platform uses Cognism to seamlessly integrate with Outreach & Salesforce. Click to read the case study.
Increasing Lead Generation by 566% With Cognism
An award-winning mobile app development company uses Cognism to achieve a 566% increase in lead generation. Click to see the case study.
Reaching 800 Webinar Registrants With Cognism's Data
A growth driven marketing agency for the SaaS industry uses Cognism to reach 800 webinar registrations. Click to see the case study.
Accelerating Conversion Rates by 232% With Cognism
Ottawa's leading economic development agency uses Cognism to increase conversion rates by 232%. Click to see the case study.
Finding 1,800 New Prospects With Cognism's Premium Data
One of the oldest business schools in Europe used Cognism to find 1,800 new prospects. Click to see the case study.

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