Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

When the market is tight and your competitors are hot on your heels, the best enterprises don’t outspend - they out-data.

Over the last few years Cognism has scaled its GTM motion to focus more and more on the challenges facing large businesses - and a common thread emerges every time - the operational efficiencies and revenue impact caused by bad CRM data.

For growth-focused companies looking to scale, access to real-time, compliant, unified and accurate data is no longer a luxury - it’s a strategic necessity.

Gartner reports that over 44% of companies believe that bad CRM data costs them over 10% in annual revenue, and a portion of those estimate the impact to be above 20%.

In fact, as many as 65% of companies say that they have avoided complex strategic projects out of fear that poor CRM data would mislead them.

That’s where Cognism’s Data-as-a-Service (DaaS) comes in.

The rise of enterprise DaaS adoption

From established enterprises like ADP and Thomson Reuters to scale-ups like Deel and Asana, an increasing number of large businesses are turning to Cognism’s DaaS solution to fuel their go-to-market (GTM) motions and build unified customer intelligence engines.

Cognism’s DaaS delivers verified B2B contact and company data - enriched with firmographics, technographics, and hiring signals - directly into warehouses like Snowflake, Databricks, as well as to CRMs and CDPs.

With real-time access and GDPR/CCPA-aligned compliance metadata baked into every record, the solution provides a clean, continuously refreshed foundation for CRM hygiene, segmentation, scoring, and activation.

Our mission with DaaS is to give enterprise teams complete control over how data flows across their stack, without compromising on compliance or accuracy. We’ve heard it over and over: traditional credit models are a headache. They’re confusing, restrictive, and don’t scale with how fast enterprise teams move.

DaaS is not about filling in blanks. It’s about enabling smarter decision-making across every function and providing a managed service of experts who have amassed the combined best practices of hundreds of data strategy projects to support businesses to future-proof their GTM infrastructure. 

One source of truth, activated across the GTM team

Data leaders are using Cognism DaaS not just to enrich their systems, but to unify them. From record standardisation to format enforcement and centralised access via cloud buckets, Data-as-a-Service enables businesses to create true master data management systems.

But it doesn’t stop there.

By combining DaaS insights into Cognism’s sales-facing platform, Sales Companion, companies empower SDR and AM teams to act on that unified intelligence in real time, where they work every day: in LinkedIn, email, and CRM.

Sales Companion brings the precision of DaaS to the point of engagement, enabling reps to:

• Discover ideal contacts instantly from enriched company data.
• Surface compliance-safe mobile numbers and verified emails.
• Build outbound sequences with higher connect and conversion rates.
• Stay aligned with strategic segmentation and ICP definitions set by ops and marketing.

A compliant, scalable, API- and ELT-first approach

Cognism’s DaaS is a tailor-made managed solution for technical buyers - CDOs, RevOps leaders, and data engineers.

With developer-friendly API documentation and customisable data aggregations and delivery options, it allows users to ingest exactly what they need, when they need it.

For those not wanting to use the API, our Professional Services team is on hand to design a data delivery method most appropriate for any business need. Whether that’s through batch flat file delivery to S3 buckets at predefined intervals or manual delivery for bespoke requests.

Another big advantage of Cognism DaaS is how flexible it is with custom fields. You can shape the data to fit your own taxonomies or KPIs - whether that means transforming fields or building custom aggregations of the data to create entirely new attributes. So instead of forcing your processes to fit the data, the data is tailored to power your specific GTM goals. 

Real results, faster

What sets Cognism apart isn’t just the quality of its data, but the depth of its support and specialist focus on European firmographics and contacts.

Every DaaS engagement includes professional onboarding, training, and ongoing optimisation - meaning teams hit the ground running and unlock ROI faster.

For those looking to expand their data coverage into hard-to-reach European markets, the solution is unlocking more use cases and more revenue.

Customers are using the combined power of DaaS to:

• Enrich millions of CRM records in real time.
• Standardise data schemas across tools and teams.
• Automate ingestion into Snowflake, BigQuery, and S3.
• Train AI models to support predictive modelling and customer segmentation.
• Enable SDRs and AEs to prospect directly from enriched target lists.
• Eliminate contact data that is on Do-Not-Call lists from their CRMs.
• Treat Cognism as a system of record for compliant, enriched B2B intelligence.

Cognism’s DaaS isn’t just another data feed. It’s the data backbone of modern GTM strategy - customisable by default, and trusted by the world’s most ambitious enterprises.