Skip to content
Use Cases
Sales
Marketing
RevOps
Recruitment
Products
Sales Companion
Data enrichment
Buyer signals
Integrations
Why Cognism
Diamond Data®
About our data
Compliance
See How We Compare
Cognism vs Zoominfo Cognism vs Apollo Cognism vs Lusha Cognism vs alternatives
Customers
Case Studies
Customer reviews
Cognism champions
Education
Blog
Podcasts
Webinars
Books & reports
Newsletter
GTM Plays hub
Product
Product tour
Help centre
FAQ
Pricing
Content spotlight
Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 Marketing Live Events International Expansion Zone SDR Zone
CTA
About us
Careers
Partnerships
Newsroom

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Apple Call Screening
Apple Call Screening Update: What iOS 26 Means for Sales Teams
Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.
B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)
Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Is Cold Calling Dead?
Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not
Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.
View all Cold Calling

Sales

Sales insights
What Are Sales Insights? Complete Guide for Managers
Discover sales insights: what they are, why they matter, and how you can use them. This guide for managers explains how data can transform your strategy.
Apple Call Screening
Apple Call Screening Update: What iOS 26 Means for Sales Teams
Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.
How To Find Business Decision Makers for Prospecting
How To Find Business Decision Makers for Prospecting
In this blog, we're sharing best practices for finding and pitching business decision-makers. Learn how to find the right decision-makers.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

item.poster_image.alt
The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
item.poster_image.alt
Marketers can't rely on outdated tactics!
1:00:01
item.poster_image.alt
Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

European Market Entry
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
b2b-marketing-challenges-resource-card-6863df6e41819
Top B2B Marketing Challenges and How to Solve Them in 2025
Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.
v2-saas-marketing-funnel-resource-card-6865232bbe555
SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.
View all Demand Generation

Lead Generation

Lead Generation Companies & Services [+How to Choose]
15 Lead Generation Companies & Services [+Selection Guide]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Resource card-Email finder tools_Resource card
18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
Buy Business Leads: 17+ Ultimate Places to Try in 2024
Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

item.poster_image.alt
11 Best Strategies to Improve B2B Sales
09:19
item.poster_image.alt
13 Lead Generation Strategies That Work
08:06
item.poster_image.alt
Free Leads: 10 Ways to Find Them Online
06:10
item.poster_image.alt
How to Build a Cold Call List That Converts
5:35
item.poster_image.alt
Sales Acceleration: How to Speed Up Sales
5:55
item.poster_image.alt
Direct Dials: How to Find Phone Numbers for Sales
3:51
item.poster_image.alt
What is account-based marketing?
09:50
item.poster_image.alt
LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go

Posts on b2b-data
Generating $3 Million of Opportunities in DACH With Cognism
Simpleshow has used Cognism’s B2B data to generate $3 million of opportunities in DACH! Click to read the case study and find out more.
Corporate Traveller Chooses Cognism for Compliant B2B Data
Corporate Traveller chooses Cognism for high-value, compliant UK prospect data. Click to read the press release!
Booking Outbound Meetings in APAC With Cognism’s Data
A global SaaS company supplying accounts payable automation software uses Cognism to book outbound meetings in APAC. Click to read the case study!
PeerNova Excels With Cognism in the US & EMEA
US technology innovator on a mission to empower financial institutions uses Cognism's data to excel in the US & EMEA. Click to read the case study!
Coralogix Expands in EMEA With Cognism's Diamond Data®
Technology innovator Coralogix uses Cognism's Diamond Data® to expand their presence in EMEA. Click to read the case study!
Increasing Conversion Rates by 3x With Cognism
Revenue acceleration specialists, durhamlane, use Cognism's premium data to increase conversion rates by 3x. Click to read the case study!
Diversifying Into New Markets With Cognism’s Data
An acclaimed business consultancy specialising in culture change uses Cognism's premium data to diversify into new markets. Click to read the case study!
Generating Over 200 Opportunities in 6 Months With Cognism
Unique AG, a fast-growing AI-driven sales software generated over 200 opportunities in 6 months with Cognism's premium data. Click to read the case study!
Why Lead Forensics Chose Cognism as Its Global Data Provider
Learn why Lead Forensics, an industry-leading global MarTech company chose Cognism’s platform as its global data provider. Click to read the case study!

Get actionable advice to your inbox every single week