Sales Outreach Tools: 26 Must‑Haves to Boost Your Pipeline

Struggling to get replies? Feeling the outreach grind?

Let’s face it - sales outreach today needs more than just good copy and persistence. You need tech that helps you reach the right buyer, with the right message, at the right time.

We’ve rounded up the best sales outreach tools that top GTM teams are using to break through noise, book more meetings, and close more deals.

1. Cognism Sales Companion

Best for: B2B sales teams targeting enterprise and mid-market prospects in EMEA and North America.

Cognism Sales Companion is your ultimate outreach partner. It acts as your reps’ personal sales assistant, pairing accurate contact data with real-time intent signals to surface high-value prospects.

From AI-powered company insights and phone-verified mobile numbers to persona targeting and seamless CRM integration, Cognism Sales Companion empowers reps to reach the right decision-makers faster.

See how the tool works - take an interactive tour 👇

Key features:

• AI-powered company research (Cortex) - Get instant company insights with no prompts needed.
• Persona-based prospecting - Build and assign target markets and personas to your sales reps.
• Real-time intent and engagement signals - Prioritise accounts that are ready to buy.
• Phone-verified Diamond Data® - Access mobile numbers with 3x higher connection rates.
• AI Search and AI Research tools - Find, research, and engage contacts faster with AI-assisted workflows.
• LinkedIn and website overlay (Browser Extension) - Discover new opportunities on LinkedIn and company websites.
• CRM and sales engagement integrations - Seamless data sync with popular CRMs (e.g. Salesforce) and sales tools.
• Admin-level controls for sales managers - Set workflows, monitor adoption, and optimise performance centrally.

Pricing:

Choose a package to suit your needs:

1. Grow, which offers essential contact and company data for prospecting.
2. Elevate, which combines Cognism’s high-quality data with advanced intelligence and actionable signals.

2. ZoomInfo

Best for: Large GTM teams with a heavy focus on North America.

ZoomInfo is a B2B contact database with outreach capabilities.

It offers data-powered outreach; features like company insights and advanced filtering make it a strong contender for enterprise sales teams.

Key features:

• Extensive B2B database of companies and contacts.
• Buying signals via ZoomInfo Intent.
• Integrated tool for email campaigns and call cadences.
• Salesforce, Outreach, and Salesloft integrations.
• Advanced filters for segmentation.

Pricing:

ZoomInfo’s pricing depends on the package/product suite you want - Sales, Marketing, or Talent. It bases its pricing on licences, credit usage, and desired features. Contact the company for a quote.

⚠️ See how Cognism compares to ZoomInfo.

3. Lusha

Best for: Small to mid-size B2B sales teams doing manual prospecting.

Lusha is a lightweight B2B data finder and prospecting tool.

It offers verified email addresses and phone numbers via a Chrome Extension and web app. It boasts a user-friendly interface, making it ideal for teams wanting quick access to contact data.

Key features:

• Chrome extension for LinkedIn prospecting.
• Email validation and phone number lookup.
• Basic workflow automation and enrichment.
• CRM integrations: HubSpot, Salesforce, Pipedrive.
• GDPR-compliant processes.

Pricing:

Subscription plans include Free, Pro, Premium, and Scale. Lusha’s pricing is available on its website.

⚠️ See how Cognism compares to Lusha.

4. Apollo.io

Best for: Startups and small teams needing data and execution.

Apollo.io is an outreach tool that offers good value for tech startups.

It combines prospecting data, email automation, and workflow triggers at a competitive price.

Key features:

• Database of B2B company and buyer information.
• Sequenced email outreach tool.
• Built-in email verifier.
• Salesforce/HubSpot integrations.

Pricing:

Apollo offers a free tier. Paid plans start at $49 per user per month.

⚠️ See how Cognism compares to Apollo.

5. Snov.io

Best for: Teams needing email lists plus outreach.

Snov.io is an email outreach software and sales CRM that helps reps launch outreach campaigns.

It combines cold email outreach with LinkedIn automation features, plus an email deliverability toolkit.

Key features:

• Email finder and verifier.
• Drip and nurture sequences.
• Chrome extension for LinkedIn outreach.

Pricing:

Paid plans start at $29.25 per user per month.

⚠️ Check out this list of Snov.io alternatives.

6. Salesloft

Best for: Mid‑market and enterprise sales development teams.

Salesloft enables scalable outreach across email, phone, and social. It offers a native Dialer, Salesforce/Outlook/Gmail syncs, and cadence analytics.

One standout feature is its multichannel outreach cadences.

Key features:

• Multichannel sequences.
• Integrated dialer and voicemail automation.
• Sales activity analytics.
• Salesforce integration.

Pricing:

Visit the Salesloft website to book a demo and get a quote.

⚠️ Click the link to see how Cognism integrates with Salesloft.

7. HubSpot Sales Hub

Best for: HubSpot users who want an all‑in‑one solution.

HubSpot Sales Hub is a powerful software that facilitates CRM-native outreach.

It integrates sequence automation into HubSpot CRM and provides tracking and reminders.

Key features:

• Email sequences automation.
• Email templates and tracking.
• Meeting scheduler.

Pricing:

Visit HubSpot’s website to book a demo or get started for free.

⚠️ Click the link to see how Cognism integrates with HubSpot.

8. Outreach

Best for: Enterprise sales teams using Salesforce/HubSpot CRM.

Outreach is a good option for large outbound sales teams.

It offers robust multichannel outreach cadences, AI‑powered task prioritisation, revenue analytics, and playbooks.

Key features:

• Dynamic email/phone/LinkedIn sequences.
• Conversation intelligence and AI insights.
• Sales analytics dashboards.
• Native Salesforce integration.

Pricing:

Custom pricing on request.

9. Lemlist

Best for: Marketing‑savvy teams and agencies.

Lemlist is an outreach platform with a fun, creative edge.

With it, you can add images, GIFs, video thumbnails, and custom landing pages to your outreach, which are all great ways to boost sales engagement!

Key features:

• Image and video embedding in outreach emails.
• A/B testing and analytics dashboard.
• CRM and webhook support.

Pricing:

Sign up for a 14-day free trial or select a paid plan; costs start at $55 per user per month.

10. Reply.io

Best for: SMB teams and individual sales reps.

Reply.io is a sales outreach platform with AI features.

It automates multichannel sequences, converts website traffic into meetings, and provides AI sales agents.

Key features:

• Email, calls, and social outreach.
• Native dialer and task automation.
• Salesforce, HubSpot, and Pipedrive integrations.

Pricing:

Visit Reply.io’s website to choose a subscription plan: Sales Outreach, AI SDR or Agencies. You can also sign up for a 14-day free trial.

11. Groove

Best for: Salesforce‑centric enterprises.

Groove is a sales engagement tool that aims to unify the customer journey.

It simplifies sales outreach with automated sequences and guided playbooks, ensuring every customer touchpoint is timely, consistent, and coordinated.

Key features:

• Sequences for calls, emails, and tasks.
• Call recording and analytics.
• Salesforce and Gmail/Outlook sync.

Pricing:

Groove was acquired by Clari - visit its website for a quote.

12. Yesware

Best for: SMB reps who send outreach from their inbox.

Yesware promises to expedite cold email outreach at scale.

It does this via a simple add‑on for Gmail and Outlook, which enables tracking, templates, and cadences.

Key features:

• Email tracking and open notifications.
• Email templates and reporting.
• Sequence automation.

Pricing:

Yesware offers a free forever version with limited features. Paid plans start at $15 per user per month.

13. Klenty

Best for: Email-centric outbound teams.

Klenty is a good option if you engage in email‑heavy outbound.

It’s an email automation tool that sends smart follow‑ups. It also offers straightforward Salesforce/HubSpot integrations.

Key features:

• Intelligent follow‑up emails.
• Analytics and reply detection.
• CRM tool integrations.

Pricing:

Visit Klenty’s website to select a free trial or one of its paid plans; costs start at $50 per user per month.

14. Mixmax

Best for: G‑suite teams who live in email.

Mixmax is a contact management tool for building pipeline, strengthening relationships, and closing deals faster - all without leaving Gmail or Outlook.

Some of its features include calendar scheduling, cold email templates, sequences, and analytics.

Key features:

• Scheduled sequences and reminders.
• Calendar scheduling.
• Email campaign metrics.

Pricing:

Choose from a free plan or sign up for one of its paid tiers. Costs start at $29 per user per month.

15. Mailshake

Best for: Small teams and independent sales pros.

Mailshake is a lightweight and easy email outreach tool.

With its AI-powered features, you can build sales cadences in as little as 5 minutes. It also offers LinkedIn campaign management.

Key features:

• Email sequencing.
• Template and reply tracking.
• Native calendar integrations.

Pricing:

From $25 per user per month.

16. Woodpecker

Best for: Agencies and freelance sales consultants.

Woodpecker focuses on deliverability, cold email, and integrations with CRMs and Google Apps.

Its email deliverability suite makes it a good choice for agencies and freelancers.

Key features:

• Send emails at scale from your own inbox.
• Email personalisation.
• Integrations with Pipedrive and HubSpot.

Pricing:

Visit Woodpecker’s website to select a 7-day free trial or a paid plan with more advanced features.

17. PersistIQ

Best for: Early-stage startups.

PersistIQ offers simple outreach for smaller companies and teams.

It combines a user-friendly interface with email and phone outreach sequencing and simple CRM syncs.

Key features:

• Multi-step cadences.
• Email and call logging.
• CRM integrations with Salesforce and Pipedrive.

Pricing:

Visit PersistIQ’s website to request a demo with its sales team.

18. Close

Best for: SMBs wanting an all‑in‑one communication solution.

Close is something different - it’s a CRM that integrates cold calling, cold emailing, and SMS into one single platform.

It’s also an AI sales tool that automates call notetaking, email drafting, and lead enrichment.

Key features:

• CRM and outreach with inbox and dialer.
• Power email blasts.
• Reporting and pipeline workflows.

Pricing:

Close offers a cheap solo plan at $9 per user per month. More advanced pricing packages start at $35 per user per month.

19. GMass

Best for: Gmail users who want powerful mass emailing.

GMass enables mail merge campaigns, follow‑up emails, and personalisation directly inside Gmail.

It’s a solid choice for sellers who rely on Google as an email provider.

Key features:

• Mail merge from Google Sheets.
• Automatic follow‑ups.
• Reply handling.

Pricing:

From $14 per user per month.

20. Waalaxy

Best for: LinkedIn-heavy outreach.

Waalaxy is a straightforward LinkedIn prospecting tool.

It automates connection requests, messages, and drip campaigns on LinkedIn. It also offers a Chrome extension.

Key features:

• Connection and message sequences.
• Campaign analytics.
• Multi-step social campaigns.

Pricing:

Sign up for a free trial or choose a paid plan with advanced features.

21. Instantly.ai

Best for: Teams prioritising AI-generated outreach.

Instantly.ai is a tool for AI‑assisted cold email outreach.

It uses AI to write cold emails at scale and automates follow‑ups via multichannel cadences.

Key features:

• AI email generation.
• Sequence management.
• Email analytics and reply insights.

Pricing:

Visit the Instantly.ai website to choose a plan to suit your needs.

22. SmartReach.io

Best for: Small to mid‑sized sales teams.

SmartReach.io is a multichannel outreach and sales automation platform.

It facilitates email, call, and LinkedIn sequences using team‑based playbooks.

Key features:

• Multichannel sequences.
• Team dashboards.
• CRM/Webhook integrations.

Pricing:

Visit the SmartReach website to explore its plans or try the tool for free.

23. QuickMail

Best for: Agencies and consultancies.

QuickMail is a tool focused on agency-focused outreach.

It offers the following features for this audience: email sequences, email warm-up, team permissions, and deliverability insights.

Key features:

• Team campaigns.
• Warm‑up scheduling.
• Open rates and reply tracking.

Pricing:

Choose from one of three plans: Starter, Growth, and Agency. Costs start at $9 per user per month.

24. LaGrowthMachine

Best for: Growth teams focused on multichannel outreach.

LaGrowthMachine is an outreach automation tool for growth hackers.

It combines lead capture software, cadences, and revenue tracking with LinkedIn and social channel options.

Key features:

• Capture leads via forms/LinkedIn.
• Multichannel automation.
• Analytics and sales workflow builders.

Pricing:

Sign up for a 14-day free trial or choose a paid plan: Basic, Pro or Ultimate.

25. Uptics

Best for: Growing small teams transitioning from manual outreach.

Uptics is a useful email outreach tool for growing sales teams.

It provides email sequences, team templates, and analytics, plus a sales CRM.

Key features:

• Sequence builder.
• Template and workspace sharing.
• Analytics dashboard.

Pricing:

Uptics offers a 14-day free trial. Paid packages start at $99 per user per month.

26. Outplay

Best for: Teams seeking multichannel capability under budget.

Outplay is an affordable multichannel sales engagement tool.

It delivers email, call, SMS, social, and chat cadences, all in one platform.

Key features:

• Multi-channel touchpoints.
• Task automation.
• CRM integrations and analytics.

Pricing:

Outplay offers a 7-day free trial. Paid subscription plans start at $39 per user per month.

FAQs

What are sales outreach tools?

Sales outreach tools are platforms or software that help B2B teams automate and personalise their outbound efforts across channels, such as email, phone, LinkedIn, and SMS.

The best ones don’t just push messages; they optimise timing and target account list creation. They also track email responses, helping reps focus on what matters: selling.

What problems do sales outreach tools solve?

Even the best tool won’t fix a broken process. Here are some common pitfalls:

Wrong target audience

Calls not connecting or emails bouncing? You’re either casting too broad a net or your signals are off.

Use intent‑linked data providers like Cognism for precision.

Decayed data

If you don’t have the right data, then your call and email connections will suffer.

Go with tools that offer verified direct dials and proven email accuracy.

No personalisation

“Dear Sir/Madam” doesn’t cut it anymore!

Use sales triggers to add personalisation to your calls and emails.

Lack of follow‑up

One‑and‑done outreach fails.

Instead, set smart follow-up cadences with reminders.

No measurement

Blind outreach is pointless.

Use tools with reply tracking, A/B testing, and analytics dashboards.

How do you choose the right sales outreach tool?

Prospecting data

Choose solutions with built‑in verified contacts (Cognism, Apollo, Snov.io).

Single‑channel vs multichannel?

For email only, go with Klenty or Mailshake.

For expanded reach, consider Cognism, Outreach, Salesloft, or Outplay.

CRM compatibility

Choose a tool with native integrations.

Salesforce‑centric teams should use Cognism or Outreach.

Compliance requirements

GDPR/CCPA compliance matters for outreach in EMEA.

Cognism is a fully GDPR and CCPA-compliant data provider.

Intent and technographics

Tools like Cognism are unique in providing real‑time intent data and technographics, which allow teams to prioritise high‑intent buyers.

Budget and scale

Startup‑friendly tools: Apollo, Mailshake, Klenty.

Enterprise-grade tools: Cognism, Outreach, Salesloft.

Can you test outreach tools before committing?

Yes, most providers offer free trials or freemium tiers (Apollo, HubSpot, Yesware).

Cognism offers a demo or data sample to help teams evaluate ROI before buying.

Do you need a CRM to use these tools?

Not always.

Tools like Mailshake or Klenty offer standalone capabilities, but integrations with CRMs like Salesforce, HubSpot, or Pipedrive are crucial to scale and measure properly.

Are these tools GDPR/CCPA compliant?

Many claim compliance, but not all enforce it.

Cognism is fully compliant with the GDPR and CCPA, as are enterprise providers like Outreach and Salesloft. Always verify compliance before buying.

What is the key difference between Cognism and other outreach tools?

Cognism is unique because it combines GDPR‑compliant data, intent signals, technographics, and real‑time updates.

It empowers sales teams to target in‑market accounts and reach decision-makers without bounce risks. No other platform offers this mix in one tool.

What is the best sales outreach tool?

Your outreach tool matters, but your data matters more. And that’s where Cognism stands apart.

With Diamond Data®, real‑time intent signals, technographics, human-verified accuracy, and enterprise-level compliance, Cognism equips your GTM team to:

• Target in‑market accounts.
• Book higher‑quality meetings.
• Reduce bounce rates and spam issues.
• Integrate cleanly with CRM and engagement platforms.

Your next step? Test Cognism’s data with a free sample based on your ICP 👇