What is TAM and how to calculate it
Your Total Addressable Market, or TAM, is the total number of relevant people in your market. Click to see Cognism's guide to calculating it.
Lead Generation for Recruitment [5 Winning Strategies]
We've published a lead generation guide aimed at B2B recruiters. Unlock the leads at your recruitment agency with 5 winning tactics. Click for more.
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How to Use Content to Close Deals: 5 Top Tips
We interviewed Tom Bangay, Director of Content at Juro. He gave us his top five content marketing tips for speeding up the sales cycle and closing deals.
B2B Data Cheat Sheet: a Simple Guide to B2B Data
Do you know what B2B data is, where it comes from and what you can do with it? Let Cognism explain it all with our simple beginner’s guide to B2B data.
Learn how to handle objections on your B2B cold calls
Cognism has launched our latest whitepaper. Learn how to handle objections on your B2B cold calls with our Cold Calling Objection Handling Playbook!
