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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Former Customer Cadence: Re-engage With Churned Customers
Presenting Cognism's cadence for re-engaging with former customers! Click to see the cadence - including call script, email and LinkedIn message templates.
Revenue Enablement Guide: Strategy & Example
Revenue enablement can help optimize your GTM strategies. But what is it, and how do you build a revenue enablement strategy? Check it out here.
6 Proven Customer Targeting Strategies to Boost Your Pipeline
Reach more of the right prospects and boost your pipeline with 6 proven customer targeting strategies. Click to read!
What is an ABM Funnel? Features & Steps to Create One
Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.
What is Lead Routing and How Does It Drive Revenue Growth?
Lead routing ensures that leads get assigned to the right representatives. This improves your speed to lead, conversion rates and revenue. Check out how.
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
How to Manage a Sales Team: 12 Strategies That Drive Results
How to manage a sales team? Master the art and science with our 12 game-changing strategies. Start your leadership journey now!
Corporate Traveller Chooses Cognism for Compliant B2B Data
Corporate Traveller chooses Cognism for high-value, compliant UK prospect data. Click to read the press release!
Ultimate CISO Cold Calling Script: Book Meetings With CISOs
What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.
 

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