Way back in 2014, HubSpot defined “demand generation” as:
“The umbrella of marketing programs that get customers excited about your company’s product and services.”
6 years later, that definition still holds true. Arguably, demand generation is more popular now than it’s ever been. The reason for this is the growth of the software-as-a-service (SaaS) industry. SaaS companies of all stripes have bought into the demand generation concept in a big way. And it’s easy to see why, when you consider that demand gen…
- Drives awareness and interest to a company’s offering.
- Fills the pipeline with qualified leads.
- Accelerates customer acquisition and retention.
- Generates revenue and ensures long-term profitability.
We can hear what you’re thinking: “Cognism, this sounds great! But how do I get demand generation started at my SaaS business?”
A great place to start is our very own demand generation playbook for SaaS! It’s available now and contains all the information you need in a simple, easy-to-digest format. We’ve identified a 7-step process for launching demand gen and making it part of your data driven marketing plan.
Here’s what you’ll find inside:
- Tips for researching your market and developing an Ideal Customer Profile.
- Inspiration for creating quality content that engages and converts.
- A guide for promoting your content on social media and growing your audience.
- Instructions for using PPC to reach your ideal buyers and increase website traffic.
- Campaign marketing 101 - how to launch, measure and optimise email campaigns.
- An introduction to lead nurturing - what it is and how you can do it.
- Advice for tracking marketing KPIs and improving your demand gen efforts.
Each of these 7 strategies forms a chapter in our playbook. From defining your ICP to measuring B2B marketing data, we’ve got you covered.
Click 👇 to download The SaaS Demand Generation Playbook today!
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