Way back in 2014, HubSpot defined “demand generation” as:
“The umbrella of marketing programs that get customers excited about your company’s product and services.”
6 years later, that definition still holds true. Arguably, demand generation is more popular now than it’s ever been. The reason for this is the growth of the software-as-a-service (SaaS) industry. SaaS companies of all stripes have bought into the demand generation concept in a big way. And it’s easy to see why, when you consider that demand gen…
Drives awareness and interest to a company’s offering.
Fills the pipeline with qualified leads.
Accelerates customer acquisition and retention.
Generates revenue and ensures long-term profitability.
We can hear what you’re thinking: “Cognism, this sounds great! But how do I get demand generation started at my SaaS business?”
A great place to start is our very own demand generation playbook for SaaS! It’s available now and contains all the information you need in a simple, easy-to-digest format. We’ve identified a 7-step process for launching demand gen and making it part of your data driven marketing plan.