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Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
View all Cold Calling

Sales

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CRM Enrichment & Enhancement: The 5 Best Ways to Manage it
Is your sales team drowning in admin? Here are the best ways to enrich your CRM and further enhance your prospecting activities with data.
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What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
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10 Best Salesforce Integrations for Sales Teams in 2025
Looking to boost your sales performance with Salesforce? Discover the top 10 Salesforce integrations for sales teams in 2025.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Data A Vendor
Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team
Turn outbound chaos into chemistry. Learn how RevOps can help SDRs find the right leads with data-driven matchmaking and smart modelling.
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What Is Dark Social? Definition and Examples for Marketers
What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!
Date A Vendor
Date-a-vendor Evaluation Playbook: 'We Need Better Data Quality!'
Find your perfect data match! Playbook 2 of the Date-a-Vendor series helps teams evaluate B2B data providers when quality matters most.
View all Demand Generation

Lead Generation

How to Generate Leads on LinkedIn
LinkedIn Lead Generation: Advanced Strategies for 2025
How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!
How to Build a B2B Sales Lead List
How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Go
Author Blog Page - Images_Joe Barron

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise
  • Sales and cold calling
  • Marketing and demand generation
  • Data, software and AI
  • Business and RevOps
  • B2B news and trends
Education
  • College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
  • University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Posts by Joe Barron

 
5 Best Sales Emails That Get Responses
We've studied the data from our own sales cadences and we’ve identified our five best sales emails. Click to see the templates and our commentary.
Why Cold Calling is Killing Your Mojo (and How to Get It Back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
The Ultimate CEO Cold Calling Script: Book Meetings With CEOs
SDRs! Get the cold calling script that Cognism uses to book meetings with enterprise CEOs. Featuring advice from Ryan Reisert, Josh Braun and more.
Cognism Ranked in Latka's 500 Fastest Growing Saas Companies
Where was Cognism ranked in this year's Latka500? Click to find out Cognism's place on the list of the fastest-growing global SaaS companies.
Cognism Kicks Off 2022 Securing $87.5 Million Investment
Cognism raises $87.5M Series C funding, with plans to solidify European leader position and accelerate growth in the US. Click to read the press release.
Achieving £410k ROI in One Year With Cognism’s Premium Data
SalesDRIIVN are a sales enablement firm. They achieved £410k ROI in one year with Cognism’s premium. Click to read their case study in detail!
Closed 5 Deals in 6 Months With Cognism’s Premium Data
Accountancy Cloud is an award-winning accountancy firm. They closed 5 deals in 6 months with Cognism. Click to see the case study.
Why Wavestone Chose Cognism to Fill Their Contact Data Gaps
Wavestone is a global management consulting firm. They chose Cognism’s sales intelligence tools to fill their contact data gaps and enable them to scale.
Generating £500,000 in Opportunities With Cognism
Courts Design is an award-winning creative agency. They use Cognism's sales intelligence software to scale their sales, delivering £500k in opportunities.

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