Sales

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

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Sales

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Marketing

Logistics Marketing for C-suite Decision Makers

Sales

How to Generate Leads on LinkedIn: 2024 Ultimate Guide

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Sales

How to Put the ‘Person’ Back Into Outbound Personalisation

Cold Calling

30+ Key B2B Cold Calling Statistics [2024]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs

Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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12 Sales Triggers to Convert Leads Faster

Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins! Read more!

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Existing workflows turn into operational efficiencies with this quarter's update - dive into the latest from Cognism product in our Q1 recap.

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Demand Generation

The Top B2B Marketing Podcasts for 2024

Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.

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What is B2B Email Marketing? Tips and Examples for 2024

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

How to Create Unboring B2B Marketing

B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.

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Lead Generation

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

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Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise

Sales and cold calling
Marketing and demand generation
Data, software and AI
Business and RevOps
B2B news and trends

Education

College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Cognism Acquires Signature Marketing Platform Mailtastic

Breaking news: Cognism has acquired the email signature marketing platform Mailtastic in seven-figure deal. Click to view our latest press release.

How Passfort Found Its Ideal Customers With Cognism

Find out how Cognism's Salesforce app or Sales Acceleration CRM delivered success to a UK-based customer onboarding provider. Read more!

Lead Generation for Recruitment [5 Winning Strategies]

We've published a lead generation guide aimed at B2B recruiters. Unlock the leads at your recruitment agency with 5 winning tactics. Click for more.

Cognism Raises $12m to Expand Across Europe

Cognism has raised $12M in funding with AXA Venture Partners, the venture capital fund that invests in high-growth technology companies. Click for more.

Engaging With Thousands of Global IT Leads With Cognism

Dennis Publishing is an award-winning UK media group. Find out how they used Cognism to find and engage with IT leads across the UK, USA and Europe.

Introducing Cognism Prospector for G2 Buyer Intent

Cognism is excited to announce a powerful new integration with G2, the world's largest marketplace for B2B software. Click to view our press release.

7 LinkedIn Marketing Tips to Grow Your Business in 2024

LinkedIn is the world’s most popular business social network. Find out how to market effectively on LinkedIn with these 7 powerful tips from Voy Media!

How Inside Sales Staff Saved Prospecting Time With Cognism

Inside Sales Staff is the USA's leading inside sales recruiting agency. Find out how they used Cognism to save prospecting time and grow their revenue.

How Hornetsecurity Engaged With 100k Prospects With Cognism

Presenting a new case study from one of Cognism's valued customers - Hornetsecurity, the leading email cloud security service. Click to find out more.