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The Demand Gen Playbook Inside Inbound 2026 State of Outbound 2026 Diary of a first-time CMO Cold Calling Report 2025 International Expansion Zone Date-a-vendor SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
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The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
Outbound resource
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
View all Cold Calling

Sales

Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
Outbound resource
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

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How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
View all Demand Generation

Lead Generation

Best B2B Data Enrichment Tools
12 B2B Contact Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!
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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
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How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Author Blog Page - Images_Joe Barron

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise
  • Sales and cold calling
  • Marketing and demand generation
  • Data, software and AI
  • Business and RevOps
  • B2B news and trends
Education
  • College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
  • University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Posts by Joe Barron

 
11 Proven Strategies to Increase B2B Sales in 2026
Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!
Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not
Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.
13 Lead Generation Strategies & Tactics That Work
Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.
Customer Adoption: The Process, Benefits and Key Metrics
Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.
How to Stand Out in Sales With LinkedIn Voice Messaging
Elevate your sales game with LinkedIn voice messaging. Find out how to use your voice to connect with prospects and stand out from the crowd.
What is a Sales Quota and How Do You Set It?
Sales quotas are key to tracking and improving sales performance. In this guide, find out what a sales quota is and master the process of setting one.
7 Essential Tips for Scaling Sales - Fast
Scale your sales and take your business to the next level with these 7 powerful tips. Explore strategies that drive fast and efficient sales growth.
How to Use ChatGPT for Sales: Implementation and Prompts
How can you use ChatGPT for sales? How does it improve processes and help you exceed goals? This blog features implementation tips and winning prompts.
Sales Pipeline Management: 10 Ways to Manage Your Pipeline
Streamline sales with Cognism's guide to effective pipeline management. Learn 10 strategies proven to maximise efficiency and close more deals.

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