Sales

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

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Sales

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Marketing

Logistics Marketing for C-suite Decision Makers

Sales

How to Generate Leads on LinkedIn: 2024 Ultimate Guide

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Sales

How to Put the ‘Person’ Back Into Outbound Personalisation

Cold Calling

30+ Key B2B Cold Calling Statistics [2024]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs

Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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12 Sales Triggers to Convert Leads Faster

Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins! Read more!

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Existing workflows turn into operational efficiencies with this quarter's update - dive into the latest from Cognism product in our Q1 recap.

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Demand Generation

The Top B2B Marketing Podcasts for 2024

Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.

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What is B2B Email Marketing? Tips and Examples for 2024

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

How to Create Unboring B2B Marketing

B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.

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Lead Generation

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

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Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise

Sales and cold calling
Marketing and demand generation
Data, software and AI
Business and RevOps
B2B news and trends

Education

College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Cognism Makes Latka 250 Fastest Growing SaaS Company List

Cognism has been recognised as one of the fastest-growing global SaaS companies by bestselling author and podcast host Nathan Latka.

Cognism Enhances Its B2B Data Offering by Acquiring Ricochet

Cognism has acquired Ricochet, the outbound sales Chrome Extension. Click to view the press release, with quotes from CEOs James Isilay and Paul Smith OBE.

Fulfilling Business Goals in Partnership With Cognism

A growth marketing consultancy partnered with Cognism to help their clients supercharge their lead gen and hit business goals. Click to see our case study.

5 Reasons for Using B2B Marketing Data

No fluff, no waffle, learn why it pays to use B2B data-driven marketing. Discover the value that B2B marketing data can bring to your organization.

Introducing the SaaS Demand Generation Playbook

Introducing Cognism's SaaS Demand Generation Playbook! A 7-step guide for launching demand generation at your SaaS company. Click to get the guide.

Introducing the Complete Content Marketing Playbook

Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!

How Ice Blue Sky Found Tech Leads With Cognism’s Data

A marketing agency used Cognism’s prospecting solution to help their technology clients find key decision-makers and better B2B leads. Click to read!

Discover How to Sell SaaS

Our new guide to SaaS sales is available now! Discover 3 techniques to help your sales team sell more effectively. Click to find out more.

How Mindbridge Used Cognism to Generate 10k Outbound Leads

Find out how Cognism's all-in-one prospecting platform delivered success to MindBridge, a financial risk assessment solution. Click to see the case study.