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August 27, 2019
Last year, the database management company Exasol commissioned a report on the importance of data to UK businesses. The report, “Making the Enterprise Data Centric”, discovered four very significant things:
Exasol’s report highlights a new reality for businesses worldwide: data is fast becoming a vital component for driving profitability and success. B2B sales leaders use it to power their sales strategy. B2B marketing leaders use it to inform their data driven marketing decisions.
Yet, as the fourth statistic shows, there’s still a problem regarding education and awareness about data. B2B companies know that data is important and that they should be using it, but they often don’t know how to use it or what best practice is.
Which is why we’ve put together this B2B data cheat sheet. It explains what B2B data is, where it comes from and what you can do with it. It’s a simple beginner’s guide to B2B data.
Did you know that Cognism can assist with sales, marketing and analytics? If your company is struggling to make the most of your B2B data, then register for a demo with us! We’ll show you how our sales acceleration platform, powered by our patented Revenue AI engine, can help you turn things around.
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