Skip to content

B2B Data Cheat Sheet: a Simple Guide to B2B Data

Last year, the database management company Exasol commissioned a report on the importance of data to UK businesses. The report, “Making the Enterprise Data Centric”, discovered four very significant things:

  • 80% of the organisations surveyed confirmed that they were unable to function without their data sources
  • 25% of the organisations surveyed were totally reliant on data in their day-to-day operations and decision-making, such as B2B lead generation
  • 79% believed that they had become more reliant on data over the last five years
  • 32% of UK business people thought that their leaders didn’t understand the role and importance of data

Exasol’s report highlights a new reality for businesses worldwide: data is fast becoming a vital component for driving profitability and success. B2B sales leaders use it to power their sales strategy. B2B marketing leaders use it to inform their data driven marketing decisions.

Yet, as the fourth statistic shows, there’s still a problem regarding education and awareness about data. B2B companies know that data is important and that they should be using it, but they often don’t know how to use it or what best practice is.

Which is why we’ve put together this B2B data cheat sheet. It explains what B2B data is, where it comes from and what you can do with it. It’s a simple beginner’s guide to B2B data.

B2B data cheat sheet

B2B data explained

Discover even more about B2B data, with this sales and marketing tutorial from Cognism's Senior Video Marketer! 

Press ▶️ to watch.


Read similar stories

B2B Data

Corporate Traveller press release
Corporate Traveller Chooses Cognism for Compliant Prospect Data
Corporate Traveller chooses Cognism for high-value, compliant UK prospect data. Click to read the press release!
Booking Outbound Meetings in APAC With Cognism’s Data
Booking Outbound Meetings in APAC With Cognism’s Data
A global SaaS company supplying accounts payable automation software uses Cognism to book outbound meetings in APAC. Click to read the case study!
Fresh Relevance Case Study
Fresh Relevance Increases Dial-to-connect Rate With Cognism
An award-winning eCommerce personalisation platform uses Cognism's mobile data to boost conversion rates. Click to read the case study!

Experience the Diamond difference.

See how our phone verified contact data can increase your connect rate by 7x. Book a demo today.

Skyrocket your sales

Cognism gives you access to a global database and a wealth of data points with numbers that result in a live conversation.

Find customers ready to buy

Cognism intent data helps you identify accounts actively searching for your product or service – and target key decision makers when they’re ready to buy.