Last year, the database management company Exasol commissioned a report on the importance of data to UK businesses. The report, “Making the Enterprise Data Centric”, discovered four very significant things:
- 80% of the organisations surveyed confirmed that they were unable to function without their data sources
- 25% of the organisations surveyed were totally reliant on data in their day-to-day operations and decision-making, such as B2B lead generation
- 79% believed that they had become more reliant on data over the last five years
- 32% of UK business people thought that their leaders didn’t understand the role and importance of data
Exasol’s report highlights a new reality for businesses worldwide: data is fast becoming a vital component for driving profitability and success. B2B sales leaders use it to power their sales strategy. B2B marketing leaders use it to inform their data driven marketing decisions.
Yet, as the fourth statistic shows, there’s still a problem regarding education and awareness about data. B2B companies know that data is important and that they should be using it, but they often don’t know how to use it or what best practice is.
Which is why we’ve put together this B2B data cheat sheet. It explains what B2B data is, where it comes from and what you can do with it. It’s a simple beginner’s guide to B2B data.
B2B data explained
Discover even more about B2B data, with this sales and marketing tutorial from Cognism's Senior Video Marketer!
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