B2B Data

Featured

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

B2B Data

Spotlight

How to Build a B2B Data Strategy for Scalable GTM Growth

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data Enrichment

Comprehensive Data Management & Key Trends For 2026

Master data management with this all-in-one guide. Whether you're a beginner or an expert, you'll find valuable insights to improve your data processes.

B2B Data Enrichment

Contact Data Enrichment: Automate Fresh, Accurate B2B Data

Turn leads into opportunities with fresh, accurate data. Click to learn how contact data enrichment can enhance your sales pipeline in a few easy steps.

B2B Data Enrichment

CRM Data Integration: Benefits, Tools & Best Practices [2026]

Discover the best CRM data integration platforms, tools and strategies for building a trusted revenue data foundation.

B2B Data Enrichment

B2B Data Validation: Build Better Pipeline & Improve CRM Quality

Learn how B2B data validation improves CRM quality, reduces data decay and helps GTM teams build trusted revenue data.

B2B Data ABM Enrichment

Account Enrichment Explained + Top Platforms Compared

Compare the top account enrichment platforms and learn how to keep Salesforce and your CRM automatically up to date.

B2B Data Lead Generation Enrichment

What is Lead Enrichment? Everything to Know in 2026

Lead enrichment can help your sales team increase conversions! Click to discover what it is, how it works & how to use it to enhance the sales process.

B2B Data Enrichment Lists & Tools

8 Best Data Enrichment Tools for Salesforce [2026]

Discover the best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.

B2B Data Enrichment

Waterfall Data Enrichment: Pros & Cons [2026]

What is waterfall enrichment & is it a benefit for your business? Click to read the pros, cons & how Cognism’s approach sets it apart from other B2B tools.

B2B Data Lead Generation Enrichment Lists & Tools

16 Lead Enrichment Tools: List of the Best for 2026

Power your sales team with lead enrichment tools that boost conversions. Click to read the list of the best software available right now.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.