B2B lead generation is the process of gaining the attention and interest of potential customers in order to increase future sales. It is a crucial part of the sales process for most B2B companies.
A lead is anyone who has shown interest in a company’s products or services, but is not yet qualified to buy. They are potential customers with whom a company has not yet done business, but who have given reason to believe they may want to in the future.
B2B lead generation used to involve purchasing lists of names and having sales representatives cold call people at their home or place of work. Recent advances in technology have now made it possible for leads to be generated based on specific criteria and information. Companies collect data about potential buyers and then tailor their sales pitches and marketing methods to meet their prospects’ needs.
Today, B2B lead generation is largely done through digital channels, using inbound techniques alongside some of the more traditional outbound methods. Successful B2B lead generation makes the sales cycle more efficient and leads to greater success rates in new customer acquisition.
Cognism is the perfect solution to assist B2B companies with their lead generation challenges. Our sales acceleration and outbound automation platform provides B2B sales teams with a blend of real-time company, people and event data to streamline B2B lead generation.
Here are some of the key features of Cognism’s B2B lead generation’s platform:
There are many benefits to using Cognism’s B2B lead generation platform. These include:
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Cognism Prospector is a GDPR compliant lead generation solution, powered by our patented Revenue AI technology. It provides B2B salespeople with a more efficient way to prospect, producing contact data at scale and streaming new opportunities into the funnel.
Cognism Refresh is a powerful platform for managing all your data enrichment needs. Cognism’s pioneering Revenue AI seeks out and targets stale data, filling in any missing gaps in your CRM records and providing you with valuable, actionable information to boost your B2B lead generation process.