June 27, 2019
Writing a sales email is a skill that all salespeople have to master.
If you’re a sales rep working in a scaling business, it’s essential. Think about it this way - you can send out 1,000 emails a lot quicker than you can make 1,000 calls. The scalability of the sales email makes it an attractive B2B lead generation method for a company with limited resources.
That said, writing a sales email is one thing. Getting it noticed by a prospect is quite another. In today’s world of B2B sales, competition has never been fiercer. Last year, research firm The Radicati Group published its Email Statistics Report, 2019-2023.
According to their findings, half of the world now uses email, and the total number of business and consumer emails sent and received each day will exceed 293 billion this year alone! That’s a lot of noise for your emails to cut through.
How then can you make your B2B sales emails stand out from the crowd, and crucially, get responses? Here at Cognism, we are masters of the sales email. As a fast-growing, scaling company, we know how important the sales email can be to the wider sales strategy. Our highly-targeted email campaigns helped us to achieve stunning growth in 2018 - a 657% growth in overall revenue.
So, we’ve studied the B2B data from our own email campaigns and we have identified five email templates, drawn from all stages of the sales cycle, which we believe will be crucial to your success as a sales rep. If you’re struggling to craft a sales email that works, or you don’t know where to start - then read on!
Join our Senior Business Development Specialist Alexander Shorthose as he gives you some top tips for increasing your email response rates! Watch our sales video below.
We asked our friends at Juro, the contract management platform, which of their emails got the highest response rates, and they provided us with this winning break-up email. Alex Moir, their Business Development Representative, told us that this email received very high response rates - both positive and negative!
Those were Cognism’s top five sales emails that get responses. Try them for yourself and see if they make a difference to your email outreach!
If you need assistance managing your email campaigns, then make sure you talk to us! Cognism provides a range of pricing packages to suit all types of businesses, from startups to enterprise.
We can help you identify your ideal customers, find others just like them, and launch intelligent, multi-step, GDPR-compliant email campaigns. Our BESMA award-winning Customer Success team and in-house copywriter will give you all the guidance you need in crafting sales emails that get responses far in advance of the industry average.
To book your demo with us, all you have to do is click below!
If you’d like to see more resources to optimise your B2B outreach, check out our Sales Academy page for more insightful content!