The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on b2b-sales
Outbound Lead Generation: 7 Key Sales Strategies
What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.
Sales Process: Close More Deals in 8 Easy Steps!
Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!
When is the Best Time to Cold Call in B2B Sales? [2026]
Wondering when is the best time to cold call for maximum response rates? What about the worst times to call? Here are the answers. Click to see the stats!
10 of the Best Voicemail Scripts for Cold Calling in 2026
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
14 Best Sales Automation Software & Tools [Our Top Picks]
What are sales automation tools? What are the best ones for simplifying B2B sales? Click to read our guide to the best automation software of the year.
What’s the Difference Between a Lead vs a Prospect?
Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.
13 Lead Generation Strategies & Tactics That Work
Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.
What is a Sales Quota and How Do You Set It?
Sales quotas are key to tracking and improving sales performance. In this guide, find out what a sales quota is and master the process of setting one.
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