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Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on b2b-sales

Sales and Marketing Alignment: One Target for Better Revenue
Sales and marketing alignment is easier than you think! In this guide, we explain why it’s important for B2B teams and how to do it. Click to read.
The Ultimate Sales Tech Stack Approved by Cognism
Cognism has curated a list of the very best B2B sales tools, including key features and use cases. Click to see the ultimate B2B sales tech stack.
How to Build a B2B Sales Team: The Ultimate Guide
Learn how to recruit, train, and manage a winning B2B sales team with Cognism's ultimate guide. Featuring influencer insights, tips, and best practices.
13 LinkedIn Prospecting Tools to Try in 2026
Check out the best LinkedIn prospecting tools as recommended by Cognism's SDR team. Select the best tool by comparing features, benefits, and pricing.
14 Cold Email Templates to Skyrocket Your Pipeline
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
7 Best Tools to Enrich Salesforce Data
Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.
20 Examples of Common Sales Objections & Responses (2026)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
How to Generate Leads in Sales: 12 Quick Ways
Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!
 

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