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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on b2b-marketing

Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
Get a High-Quality Email Marketing Database (+ Tips)
You need a high-quality email marketing database. This guide shares how to get one and offers tips for keeping it accurate and profitable!
10 Best Ways to Use Intent Data in Your ABM Campaigns
See how to use intent data for ABM with 10 proven strategies. Improve targeting and increase engagement across key accounts.
12 B2B Content Marketing Ideas to Drive Engagement in 2026
Are you stuck on how to increase engagement and revenue with your B2B content marketing? Click to see 12 ideas from the best in the business!
25 Top B2B Marketing Tools For Successful Teams [2026]
Cognism's marketing team has curated a list of their top B2B marketing tools. If you're a digital marketer looking for software, check out our selection.
Where to buy email lists: 7 top databases
Compare 7 top databases for buying B2B email lists, including compliance, pricing, and data quality, to find the right fit for your outreach.
SaaS Go-to-Market Strategy: Steps, Examples and Template
Learn how to create the ultimate Saas Go-to-Market Strategy! Click for 5 steps, examples and a winning template for success.
What Is a Marketing Qualified Lead (MQL)?
What is a marketing qualified lead, and how does it differ from an SQL? A practical guide to spotting and nurturing MQLs.
Intent Based Marketing: How to Target the Right Leads
Discover how intent based marketing helps you target the right leads, using signals that show genuine buying interest.
 

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