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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on b2b-marketing

80+ Must-Know Email Marketing Statistics for 2026
Are you looking to enhance your email marketing strategy? Then click to read this list of the latest email marketing statistics!
What is Content Marketing? Strategy, Stages & Tips for 2026
Click to read this step-by-step content marketing guide! Inside, you’ll find an effective strategy and tips to engage and grow your B2B audience.
13 Lead Generation Strategies & Tactics That Work
Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.
The Best B2B Email List Providers for 2026
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
Sales and Marketing Alignment: One Target for Better Revenue
Sales and marketing alignment is easier than you think! In this guide, we explain why it’s important for B2B teams and how to do it. Click to read.
Dark Social Explained: The Hidden Layer of Internet Sharing
What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!
The Ultimate B2B Marketing Tech Stack Used by Cognism
Alice de Courcy, CMO, has curated a list of the very best Martech tools available right now. Click to see the ultimate B2B marketing tech stack.
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
Mastering LinkedIn Advertising: Tips and Strategies for 2026
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
 

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