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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Outreach

Cognism blog resource card for the tag cold outreach
9 C-level Executives Email List Providers [2026]
Looking to build C-level executives' email lists in the US, Europe and APAC? Here are the best providers for finding top professionals' email addresses.
Cognism blog resource card for the tag cold outreach
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Cognism blog resource card for the tag b2b sales
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

B2B Sales

Cognism blog resource card for the tag GTM expansion
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
Cognism blog resource card for the tag lead generation
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Cognism blog resource card for the tag ai and automation
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.

Demand Generation

Cognism blog resource card for the tag b2b marketing
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
Cognism blog resource card for the tag b2b marketing
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Cognism blog resource card for the tag b2b marketing
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

Lead Generation

Cognism blog resource card for the tag lead generation
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
Cognism blog resource card for the tag lead generation
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Cognism blog resource card for the tag b2b data
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

Posts on b2b-marketing

Mastering LinkedIn Advertising: Tips and Strategies for 2026
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
Get a High-Quality Email Marketing Database (+ Tips)
You need a high-quality email marketing database. This guide shares how to get one and offers tips for keeping it accurate and profitable!
7 Best Tools to Enrich Salesforce Data
Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.
10 Best Ways to Use Intent Data in Your ABM Campaigns
Transform your ABM campaigns with intent data. Our guide contains 10 proven strategies to enhance your targeting and drive engagement like never before.
12 B2B Content Marketing Ideas to Drive Engagement in 2026
Are you stuck on how to increase engagement and revenue with your B2B content marketing? Click to see 12 ideas from the best in the business!
25 Top B2B Marketing Tools For Successful Teams [2026]
Cognism's marketing team has curated a list of their top B2B marketing tools. If you're a digital marketer looking for software, check out our selection.
9 [Compared] Data Providers For The UK - Accurate Data
Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
10 Company Research Tools & Information Databases
Don't waste another minute searching online for the best company research tools - this post has gathered them all! Click to see the 10 best solutions.

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