Skip to content
The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on b2b-marketing

How to Manage a Marketing Campaign in 4 Easy Steps
Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.
31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Real-time Marketing Analytics: How to Get Better Campaign Results
Discover better marketing insights with real-time marketing analytics. Find out how the right tools and processes can help your campaigns excel.
20 Best AI Marketing Tools Every B2B Team Should Use
What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.
What is Email Domain Reputation? Steps to Check & Improve
Your domain reputation affects your email deliverability. Click to read how you can improve & maintain a healthy email reputation with quality B2B data.
Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
LinkedIn Marketing: Comprehensive Guide for 2026
Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.
What is Saas Marketing? How to Do It Right in 2026
What is SaaS marketing? Learn the definition, ten of the best strategies, and the key metrics you need to track for B2B success this year. Click to read!
9 Ways to Find Business Email Addresses for Free
Discover 9 ways to find business email addresses. Learn to use data providers, search tricks and tools for verified contact details.
 

Reach the right people, faster

Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.

Cognism Woman Portrait 1