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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on b2b-marketing

Intent Based Marketing: How to Target the Right Leads
Refine your strategy with intent based marketing. Click to read Cognism’s guide to building a powerful process using intent data for high-quality leads.
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
The Complete Global Marketing Strategy for B2B Companies
Discover Cognism's roadmap for B2B global marketing strategy. Navigate international markets, overcome cultural barriers, and drive growth across borders.
100 Essential LinkedIn Statistics and Facts for 2026
Discover the latest LinkedIn statistics and facts in this comprehensive guide. Stay up-to-date with 100+ essential trends and insights.
Mapping the B2B Buyer Journey: Strategies for Success in 2026
Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.
Is Buying Email Lists Worth It?
Is buying email lists worth it? Click to find out the pros and cons of buying email lists and see a list of more ethical options (paid & free).
Targeted Marketing Lists: Easy Ways to Build Lists That Convert
Build marketing lists that convert & boost campaign performance with a few simple tips. Click to learn about the what, why & how of targeted list building.
What is B2B Email Marketing? Tips and Examples for 2026
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
B2B Influencers: How to Find and Work With Them
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
 

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