The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on b2b-marketing
21 Must-have Go-to-Market (GTM) Tools and Software for 2026
Struggling to enter a new market? You might be missing these go to market tools. Click to see the ultimate list for B2B sales and marketing teams!
6sense ABM Platform: Features, Costs & Best Alternative
Explore the 6sense ABM platform, its features and costs. Discover why Cognism is the smarter alternative for compliant, data-driven ABM campaigns.
Top 17 Account Based Marketing Software: Compared (2026)
Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.
Email Marketing Campaigns: 12 Examples That Convert
Learn how email marketing campaigns drive results. See proven examples, industry stats and Cognism’s insights to boost engagement and ROI.
How to Manage a Marketing Campaign in 4 Easy Steps
Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.
31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
20 Best AI Marketing Tools Every B2B Team Should Use
What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.
Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
