The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Introducing the SaaS Demand Generation Playbook
Introducing Cognism's SaaS Demand Generation Playbook! A 7-step guide for launching demand generation at your SaaS company. Click to get the guide.
Introducing the Complete Content Marketing Playbook
Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!
Discover How to Sell SaaS
Our new guide to SaaS sales is available now! Discover 3 techniques to help your sales team sell more effectively. Click to find out more.
What is TAM and how to calculate it
Your Total Addressable Market, or TAM, is the total number of relevant people in your market. Click to see Cognism's guide to calculating it.
Lead Generation for Recruitment [5 Winning Strategies]
We've published a lead generation guide aimed at B2B recruiters. Unlock the leads at your recruitment agency with 5 winning tactics. Click for more.
How to Use Content to Close Deals: 5 Top Tips
We interviewed Tom Bangay, Director of Content at Juro. He gave us his top five content marketing tips for speeding up the sales cycle and closing deals.
B2B Data Cheat Sheet: a Simple Guide to B2B Data
Do you know what B2B data is, where it comes from and what you can do with it? Let Cognism explain it all with our simple beginner’s guide to B2B data.
Learn how to handle objections on your B2B cold calls
Cognism has launched our latest whitepaper. Learn how to handle objections on your B2B cold calls with our Cold Calling Objection Handling Playbook!
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