The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
How to Stay Motivated While Cold Calling: 7 Tips and Tricks
Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.
The Ultimate Guide to Delivering an Effective Sales Pitch
Discover how to create a perfect sales pitch! Our guide includes top tips, best practices, real-life examples and advice from sales coach Aaron Ross.
11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
What is Total Addressable Market (TAM)? + How to Calculate It
Learn what total addressable market (TAM) is, how to calculate it using top-down, bottom-up & value theory methods, & why it matters for B2B teams.
Ultimate Sales Glossary: 100 Must-Know Sales Terms
Stay at the forefront of B2B sales and talk the talk with this list of popular business terminology. Click to see 100 must-know sales terms from Cognism!
185 Email Subject Lines for Sales in 2026
Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.
Successful Global Expansion: Tactics for Entering New Markets
Build a winning global expansion strategy using international B2B data. Learn how to overcome challenges and fuel international business expansion.
Email Prospecting: 4 Templates That Drive Sales
We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.
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