Skip to content
What we offer
Products
Sales Intelligence
Data-as-a-service
Integrations
Why Cognism?
About our data
Compliance
Success stories
What customers say
Who we help
By Teams
Sales
Marketing
RevOps
By Company Size
SMBs
Mid-Market
Enterprise
Compare
Cognism vs ZoomInfo Cognism vs Lusha Cognism vs Apollo Cognism vs alternatives Choose a data vendor Calculate ROI
Resources
Education
All resources
Blog
Reports
Podcasts
SDR Zone
GTM cheat codes
Product & Customers
Product tour
Pricing
FAQ
Case studies
Help centre
Company
About us
Careers
Newsroom

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Will sales be replaced by AI? Resource card blog graphic
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
View all Cold Calling

Sales

GTM engineer
What Is A Go-To-Market (GTM) Engineer? Role + Business Impact
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
What is a Go to Market Strategy?
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
AI Outreach Tools
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
View all Sales

Demand Generation

Resource card graphic for SBM account based marketing blog
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
View all Demand Generation

Lead Generation

What is lead generation?
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

item.poster_image.alt
12 Best Sales Tactics to Close More Deals
12:31
item.poster_image.alt
How to Find Decision Makers in a Company
06:06
item.poster_image.alt
11 Best Strategies to Improve B2B Sales
09:19
item.poster_image.alt
13 Lead Generation Strategies That Work
08:06
item.poster_image.alt
Free Leads: 10 Ways to Find Them Online
06:10
item.poster_image.alt
How to Build a Cold Call List That Converts
5:35
item.poster_image.alt
Sales Acceleration: How to Speed Up Sales
5:55
item.poster_image.alt
Direct Dials: How to Find Phone Numbers for Sales
3:51
item.poster_image.alt
What is account-based marketing?
09:50
item.poster_image.alt
LinkedIn Marketing Guide
10:14
Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature, Creative Writing 
  • UX Writing Hub: UX Writing Certification, Marketing

Posts by Ilse Van Rensburg

 
Webinar Lead Generation: Fix Low-Intent Leads for Good
Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.
Waterfall Data Enrichment: Pros & Cons [2026]
What is waterfall enrichment & is it a benefit for your business? Click to read the pros, cons & how Cognism’s approach sets it apart from other B2B tools.
Data Hygiene Checklist: Ensure Your Data is Clean & Reliable
Tired of dirty data wrecking your pipeline? We’ve got the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips!
What is Lead Enrichment? Everything to Know in 2026
Lead enrichment can help your sales team increase conversions! Click to discover what it is, how it works & how to use it to enhance the sales process.
Data Sourcing: Types, Tips & How to Find Quality B2B Data
For effective sales and marketing, it’s essential that your data comes from high-quality sources. Click to read Cognism’s data sourcing guide.
Contact Data Enrichment: Automate Fresh, Accurate B2B Data
Turn leads into opportunities with fresh, accurate data. Click to learn how contact data enrichment can enhance your sales pipeline in a few easy steps.
11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
What is Total Addressable Market (TAM)? + How to Calculate It
Learn what total addressable market (TAM) is, how to calculate it using top-down, bottom-up & value theory methods, & why it matters for B2B teams.
185 Email Subject Lines for Sales in 2026
Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

Get actionable advice to your inbox every single week