Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Sales Marketing Lead Generation

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

Marketing

The Ultimate Marketing Team Structure Explained + Tips

Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!

Content Marketing Marketing Lead Generation

Content Marketing for Lead Generation: How to Convert Leads in 2026

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

Demand Generation B2B Marketing

Evaluating 19 demand-generation tools

Discover demand generation tools that can help drive pipeline. Read our evaluation of 19 tools, and discover features and use cases.

Sales

10 Sales Team Motivation Tips for When Morale is Low

How do you motivate your sales team? Read our top tips from Cognism’s B2B sales leaders to boost morale and improve pipeline.

B2B Sales Lead Generation

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

Demand Generation Content Marketing Marketing

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

Marketing

What is Email Marketing Automation? Complete Strategic Guide

What is email marketing automation? Why use it? How do you set it up? These are all questions Cognism answers in this guide. Click to read!

B2B Data

12 Leading RocketReach Alternatives and Competitors for 2026

Looking for RocketReach alternatives? Compare pricing, features and reviews of the best competitors this year. Click to see the list!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

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