B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Marketing ABM

Top 17 Account Based Marketing Software: Compared (2026)

Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.

B2B Data GTM Expansion

Lusha Data: Is It Suitable for EMEA?

Discover how Lusha data compares to Cognism for B2B prospecting. Explore accuracy, GDPR compliance, intent data, and alternatives for EMEA expansion.

Demand Generation B2B Marketing

How to Manage a Marketing Campaign in 4 Easy Steps

Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.

Marketing

Marketing Automation Strategies That Drive Revenue

Take your B2B marketing to the next level with an effective marketing automation strategy. Click to read Cognism’s guide for tactical steps!

Sales Cold Calling

Mastering Your Nerves: Overcoming the Fear of Cold Calling

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Demand Generation Marketing

What is Drip Email Marketing? Strategy, Tips & Examples for 2026

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

Sales

Social Selling Tools: 12 Best Platforms for B2B Sales

Take social selling to a new level with the best tools and platforms available! See the best tools for captivating prospects and increasing sales.

Enrichment

Apollo Data Enrichment: How It Compares to Cognism & Clay

See how Apollo data enrichment compares against Clay and Cognism. Compare features and pricing, and learn why Cognism is the best alternative.

B2B Marketing Lead Generation Lists & Tools

31 Best B2B Lead Generation Tools & Software

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.