Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

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How to Expand Your US Business Into France: 9 Best Strategies

Sales

How to Expand Your Business Into France: 9 Best Strategies

Sales

11 Must-Have SDR Tools to Drive More Sales

Sales

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

How to Expand Your US Business into DACH: 9 Best Strategies

Cold Calling

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales_Resource card

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

What is Cold Calling? Biggest Challenges Solved + Resources

Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!

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Sales

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

The best email subject lines for B2B sales_Resource card

185 Email Subject Lines for Better B2B Sales (2024)

Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

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Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

Resource card-How-to-structure-your-demand-gen-team-resource

How to Structure Your Demand Generation Team

A strategic demand generation team structure is essential if you’re planning to switch off lead gen activity. Click to Learn how to structure your team.

The Top B2B Marketing Podcasts for 2024

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

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Lead Generation

Lead Generation for IT & Technology Companies [13 Strategies]

Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

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Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

AE Sales: Tips and Strategies for Winning Deals

Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.

12 Account Based Marketing Metrics for Increased Conversions

Campaign success starts and ends with tracking the right metrics. Increase your ROI with this list of the top ABM metrics to track from Cognism.

12 Best Dealfront Alternatives and Competitors for 2024

Looking for Dealfront alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

Customer Data: Types and Collection for Better B2B Sales

What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.

9 of the Best TAMI Alternatives & Competitors for 2024

Looking for TAMI alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

What is Real Time Data and How Can Sales Use It to Boost Revenue?

Real time data allows B2B sales teams to make instant decisions by providing information as soon as it’s available. Click to find out how in this guide!

Marketing Automation Strategy: Everything You Need to Know

Take your B2B marketing to the next level with an effective marketing automation strategy. Click to read Cognism’s guide for tactical steps!

Sales Automation Software: 24 Top Tools for 2024

What are sales automation tools & how can they help simplify how your team sells? Click to read our guide & see the best automation software of the year.