Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Demand Generation B2B Marketing

How to Manage a Marketing Campaign in 4 Easy Steps

Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.

Sales Cold Calling

Mastering Your Nerves: Overcoming the Fear of Cold Calling

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Demand Generation Marketing

What is Drip Email Marketing? Strategy, Tips & Examples for 2026

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

Sales

Social Selling Tools: 12 Best Platforms for B2B Sales

Compare 12 social selling tools built to help B2B reps engage prospects on LinkedIn and turn conversations into pipeline.

Marketing

Marketing Automation Strategies That Drive Revenue

Take your B2B marketing to the next level with an effective marketing automation strategy. Click to read Cognism’s guide for tactical steps!

Enrichment

Apollo Data Enrichment: How It Compares to Cognism & Clay

See how Apollo data enrichment compares against Clay and Cognism. Compare features and pricing, and learn why Cognism is the best alternative.

B2B Marketing Lead Generation Lists & Tools

31 Best B2B Lead Generation Tools & Software

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

B2B Sales Cold Outreach

9 Email Sequence Examples From B2B Sales Experts

Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!

Enrichment

Clay Enrichment: What You Need to Know (+ Best Alternative)

Discover Clay Enrichment’s pros and cons, and why Cognism’s compliant, mobile-first data is the smarter alternative for revenue teams.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

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