B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Customer Data Deduplication: Best Methods & Tools

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Demand Generation

12 Best Demand Generation Metrics to Track in 2026

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

B2B Sales Cold Outreach

12 of the Best Sales Tactics to Close More Deals in 2026

Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!

Sales AI

The Best AI Powered Sales Assistant for B2B Revenue Teams

Discover the top AI sales assistant tools for B2B teams. See why Cognism outperforms ZoomInfo, Clay and more in accuracy, compliance and ROI.

B2B Sales ABM

What is Account Based Selling? Guide for 2026

Convert more top accounts with account based selling! Click to read Cognism's guide to the benefits, strategies and metrics that matter this year.

B2B Marketing

LinkedIn Marketing: Comprehensive Guide for 2026

Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.

B2B Marketing

What is Saas Marketing? How to Do It Right in 2026

What is SaaS marketing? Learn the definition, ten of the best strategies, and the key metrics you need to track for B2B success this year. Click to read!

Sales

12 Sales Triggers to Convert Leads Faster

Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins!

B2B Data GTM Expansion

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

Sales Marketing

B2B Lead Nurturing Tips for Sales-Ready Leads

Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.