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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Sales

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
Lead Generation

11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales

185 Email Subject Lines for Sales in 2025
Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

Successful Global Expansion: Tactics for Entering New Markets
Build a winning global expansion strategy using international B2B data. Learn how to overcome challenges and fuel international business expansion.

Email Prospecting: 4 Templates That Drive Sales
We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.

Sales Outreach Tools: 26 Must‑Haves to Boost Your Pipeline
Want to enhance your sales? This guide lists 26 must-have sales outreach tools that can boost your pipeline and drive better results. Check it out now!

Outbound Lead Generation: 7 Key Sales Strategies
What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

Account Based Marketing Software: Top 16 Compared (2025)
Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.