Cognism | Blog | Connect

Marketing

The Future Of AI And The Role Of Data In Marketing In 2026

Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.

Featured this month

Book more qualified meetings cold calling resource image

Sales

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Marketing

12 B2B Marketing Trends and Predictions for 2026

Sales

5 Steps to a Winning Outbound Strategy in 2026

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Cold Calling

Will sales be replaced by AI? Resource card blog graphic

The Truth About Where AI Will And Won’t Replace Sales Reps

Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.

Cold calling strategy resource card image

The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

View all Cold Calling

Sales

What is a Go to Market Strategy? Guide for Enterprises

This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.

The 13 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

Lead Generation Companies & Services [+How to Choose]

23 Lead Generation Companies 2026 [Tools & Agencies]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

View all Sales

Demand Generation

Resource card graphic for SBM account based marketing blog

How SMBs Can Run Enterprise-Level ABM on a Lean Budget

ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

View all Demand Generation

Lead Generation

What Is Lead Generation? Top Strategies for Scaling Teams

A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

23 Lead Generation Companies 2026 [Tools & Agencies]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

19 Best Places To Buy Business Leads: Saas Tools & Websites

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

View all Lead Generation

27 Best Sales Tools & Software Used by B2B Sales Leaders

Looking for the best B2B sales tools? This comprehensive list highlights 27 essential software solutions to enhance your sales process.

The 9 Soft Skills Every Salesperson Needs

Soft sales skills are pivotal in establishing trust, nurturing relationships and sealing deals. This blog explores the 9 most vital soft skills for reps.

9 Email Sequence Examples From B2B Sales Experts

Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!

How to Prioritise Sales Leads: 6 Top Tips

In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

What is a Sales Qualified Lead (SQL)? Definition and Tips

Unclear about Sales Qualified Leads (SQLs)? In this blog, learn what they are, why they're important, and how to identify and convert them.

13 Best B2B Contact Databases for Sales and Marketing

Discover the top 13 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

7 LinkedIn AI Tools to Boost Outreach and Engagement in 2026

Transform your LinkedIn strategy with the latest AI tools! Explore a list of tools for improving outreach and driving engagement on the social network.