The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on sales
MQL vs SQL: What They Mean and Why They Matter
Confused about MQL vs SQL? Discover their differences, importance, and how they impact your sales funnel in this insightful guide.
9 Proven Strategies for Social Selling on LinkedIn
Master social selling on LinkedIn with 9 tried-and-true strategies. Learn how to connect authentically, drive engagement, and increase your success rate.
B2B Lead Nurturing Tips for Sales-Ready Leads
Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!
How to Create a Target Account List
Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!
Data Sourcing: Types, Tips & How to Find Quality B2B Data
For effective sales and marketing, it’s essential that your data comes from high-quality sources. Click to read Cognism’s data sourcing guide.
11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
Email Prospecting: 4 Templates That Drive Sales
We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.
Sales Outreach Tools: 26 Must‑Haves to Boost Your Pipeline
Want to enhance your sales? This guide lists 26 must-have sales outreach tools that can boost your pipeline and drive better results. Check it out now!
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
