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5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

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Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

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Sales

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

7 LinkedIn AI Tools to Boost Outreach and Engagement in 2025

Transform your LinkedIn strategy with the latest AI tools! Explore a list of tools for improving outreach and driving engagement on the social network.

Enterprise Selling Guide: 12 Actionable Tips

Enterprise Selling: Guide to Closing 6-figure Deals (2025)

Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips and how to implement an effective selling process.

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Demand Generation

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

18 Top AI-Powered Email Finder Tools (2025)

Discover the best email finder tools, including the latest AI email finders that verify data, reduce bounces, and surface the most accurate B2B contacts.

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How to Close Sales Deals Like a Pro: 8 Tips and Strategies

Check out our tips on closing sales deals and getting more wins for your team. Featuring an 8-step process and 10 of the best deal-closing techniques.

DACH Data Provider: Why Certifaction Chose Cognism

Switzerland-based start-up Certifaction chose Cognism as its DACH data provider, gaining 300 leads in its first few weeks. Click to read the case study!

How to Stop Getting Ghosted by Prospects: 6 Proven Tactics

What can you do when a good prospect turns into a ghost? Find out how to bring your closed-lost deals back to life with Cognism's guide to ghosting!

Slalom Generates $400k of Opportunities With Cognism

Slalom, the leading global technology consultancy, uses Cognism to ramp up outbound prospecting and streamline revenue operations. Click to read more!

What is Lead Conversion Rate and How Do You Calculate It?

Learn what lead conversion rate is and how to calculate it. Read Cognism's comprehensive guide, including definitions and the conversion rate formula.

How to Hire SDRs: a Sales Leader’s Guide

You need a great process in place to hire SDRs. We’ve outlined the best way to build a sales team. Click to read our hiring framework.

Real Live Cold Calling

Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.

How Cognism's Salesforce Integration Saves Prospecting Time

London-based creative communications agency, Frank, Bright & Abel, uses Cognism’s Salesforce integration to cut prospecting time. Click to read more!

StoreForce See ROI from Cognism with 41% Positive Reply Rate

StoreForce, a Retail Operations management tool built by retailers for retailers, gains ROI from Cognism’s accurate email addresses. Click to read more!