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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Only Cold Calling Script You Need for SaaS Sales
The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
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Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
View all Cold Calling

Sales

Stress in Sales? Combat It With 10 Actionable Tips
Stress in Sales? Combat It With 10 Actionable Tips
Tackle stress in sales with confidence! Learn 10 effective strategies to reduce stress and improve your well-being in the sales industry.
Sales Productivity
How to Boost Sales Productivity: 9 Top Strategies
Looking to enhance your sales team's efficiency? Our expert guide shares 9 top strategies for boosting sales productivity and generating more revenue.
9 Habits of Highly Successful Sales Representatives
9 Habits of Highly Successful Sales Representatives
Want to excel in B2B sales? Explore these nine habits that the most successful sales representatives incorporate into their daily routines.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.
Date A Vendor
Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'
Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.
Date A Vendor
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.
View all Demand Generation

Lead Generation

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Mastering LinkedIn Advertising: Tips and Strategies for 2025
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
How to Generate Leads on LinkedIn
LinkedIn Lead Generation: Advanced Strategies for 2025
How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!
How to Build a B2B Sales Lead List
How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
How Kinaxis Generates More MQLs With Cognism
Global supply chain management software firm, Kinaxis, uses Cognism to generate 5.7% of its MQLs. Click to read the case study!
Closing Sales Demos Made Easy: 8 Expert Tips
Get pro advice from Cognism’s Account Executives on how to close a sales demo. Nail your demos with these actionable tips - click to read.
The Ultimate Guide to Delivering an Effective Sales Pitch
Discover how to create a perfect sales pitch! Our guide includes top tips, best practices, real-life examples and advice from sales coach Aaron Ross.
How to Close Sales Deals Like a Pro: 8 Tips and Strategies
Check out our tips on closing sales deals and getting more wins for your team. Featuring an 8-step process and 10 of the best deal-closing techniques.
Sales Leadership: How to Ace Your First 90 Days
How can you prepare for a new sales leadership position, establish quick wins and plan for long-term success? Read our guide and get our checklist!
Accelerating Sales Efficiency with Cognism’s Diamond Data®
Henderson Scott, the global talent partner for digital professionals, uses Cognism’s Diamond Data® to accelerate lead generation. Click to read more!
DACH Data Provider: Why Certifaction Chose Cognism
Switzerland-based start-up Certifaction chose Cognism as its DACH data provider, gaining 300 leads in its first few weeks. Click to read the case study!
How to Stop Getting Ghosted by Prospects: 6 Proven Tactics
What can you do when a good prospect turns into a ghost? Find out how to bring your closed-lost deals back to life with Cognism's guide to ghosting!
Slalom Generates $400k of Opportunities With Cognism
Slalom, the leading global technology consultancy, uses Cognism to ramp up outbound prospecting and streamline revenue operations. Click to read more!

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