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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Direct Dials: How to Find Direct Phone Numbers for Sales?
Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.
The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Sales Channels
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
View all Cold Calling

Sales

GTM intelligence
Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
LinkedIn AI Tools
7 LinkedIn AI Tools to Boost Outreach and Engagement in 2025
Transform your LinkedIn strategy with the latest AI tools! Explore a list of tools for improving outreach and driving engagement on the social network.
Enterprise Selling Guide: 12 Actionable Tips
Enterprise Selling: Guide to Closing 6-figure Deals (2025)
Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips and how to implement an effective selling process.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

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Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
Gated Vs Ungated Content: the Great Marketing Debate
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
View all Demand Generation

Lead Generation

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Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
GTM intelligence
Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
AI Email Finder Tools
18 Top AI-Powered Email Finder Tools (2025)
Discover the best email finder tools, including the latest AI email finders that verify data, reduce bounces, and surface the most accurate B2B contacts.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
Building 30% of South European Pipeline with Cognism
Cloudreach, the world leading independent multi-cloud services company, uses Cognism to obtain 30% of pipeline in Southern Europe. Click to read more!
Closing 60% of Deals with Cognism’s Mobile Data
OneUp Sales, a celebrated sales productivity software, uses Cognism’s mobile numbers to close 60% of its deals. Click to read more!
Booking 60% of Outbound Meetings from Cognism’s Data
A top B2B VoC software brand uses Cognism to increase its mobile connection rate and book 60% of its outbound meetings. Click to read more!
B2B Sales Cold Calling Script: Prospect Into B2B Companies
Presenting the cold calling script that Cognism's SDRs use to prospect into B2B companies and book meetings with clients. Click to see the script!
Prospecting Made Easy With Cognism’s Mobile Numbers
Promon, the well-regarded software helping keep apps secure, uses Cognism to save 10 hours of time per week. Click to read the case study!
B2B Prospecting Cadence: Book Meetings With Leads in 30 Days
Cognism's SDRs use a 30-day sales cadence to engage and convert B2B leads. Click to view our record-breaking cadence, including top tips and templates.
5 Best Sales Emails That Get Responses
We've studied the data from our own sales cadences and we’ve identified our five best sales emails. Click to see the templates and our commentary.
Scaling Effective Lead Generation for ROCI’s Customers
ROCI, a lead gen agency that grows creative agencies, uses Cognism to consistently book meetings to collaborate with their clients. Click to read more!
Generating More Sales Calls With Cognism’s Mobile Data
A renowed sales enablement platform, Allego, uses Cognism’s mobiles to help attain overall target and pipeline quota. Click to read the case study!

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