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Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

Sales Qualification: Ultimate Guide for Managers

Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.

Resource card-5 Ways to Get Them for B2B Business_Card 2

Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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Creating £5.8 Million of Pipeline in One Day With Cognism

A fast growing EdTech company achieved £5.8 million of pipeline in one day with Cognism. Click to see the case study.

4 Things Sales Leaders Should Be Prepping for in 2023

We looked into our crystal ball, and we saw 4 things that will have a big impact on B2B sales in 2023. Click to see Cognism's round-up for sales leaders.

Chrome Extension: How to Get Actionable B2B Contact Data in LinkedIn

Stop spending endless hours prospecting in LinkedIn Sales Nav with actionable B2B contact data in the Cognism Chrome Extension.

Verified B2B Mobile Numbers Database | Diamond Data®

Use manually-verified B2B mobile phone data aka Diamond Data®. Transform your B2B sales team and connect with ideal-fit customers. Find out more!

The anything but basic guide to cold call discovery

Your discovery is the most important B2B sales call you'll make! Click to see Cognism's cold call discovery guide, including a do's and don'ts checklist.

3 Avoidable Mistakes Sales Leaders Make While Ramping SDRs

If your SDR training program is ad hoc, you may be sleepwalking into traps that hamper reps' development. Learn how to avoid them once and for all.

From Prospect to Closed-Won in 10 days with Cognism

Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.

Creating an ABM Strategy With Cognism

Find out how an award-winning software development firm uses Cognism to build a successful ABM strategy. Learn more about the DCSL Guidesmiths case study!

KAPOW 💥: The Sales Leader's Guide to Scaling a Sales Strategy is LIVE

Learn sales strategy lessons the easy way: ✅ Create a scalable outbound model ✅ Fill pipeline with quality opportunities ✅ Align sales and marketing.