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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
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Direct Dials: How to Find Direct Phone Numbers for Sales?
Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.
Sales

Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
Lead Generation

Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales

8 Reasons Why Cold Calling is Important for Sales Success
Learn 8 reasons why cold calling is important in B2B sales today, and how you can turn it into an extremely effective way to drive revenue. Click to read!

Why You Need GDPR Compliant Data for Sales
How do you ensure GDPR compliance without sacrificing sales effectiveness? Read our guide on using GDPR compliant data for sales.
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The Best Account Based Marketing Template (Ungated)
Need help with your ABM strategy? Download Cognism’s ungated account-based marketing template and boost your targeted account revenue! Click to read.

The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

6 Proven Customer Targeting Strategies to Boost Your Pipeline
Reach more of the right prospects and boost your pipeline with 6 proven customer targeting strategies. Click to read!

What is an ABM Funnel? Features & Steps to Create One
Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.

The 9 Soft Skills Every Salesperson Needs
Soft sales skills are pivotal in establishing trust, nurturing relationships and sealing deals. This blog explores the 9 most vital soft skills for reps.