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Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Only Cold Calling Script You Need for SaaS Sales
The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
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Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
View all Cold Calling

Sales

Stress in Sales? Combat It With 10 Actionable Tips
Stress in Sales? Combat It With 10 Actionable Tips
Tackle stress in sales with confidence! Learn 10 effective strategies to reduce stress and improve your well-being in the sales industry.
Sales Productivity
How to Boost Sales Productivity: 9 Top Strategies
Looking to enhance your sales team's efficiency? Our expert guide shares 9 top strategies for boosting sales productivity and generating more revenue.
9 Habits of Highly Successful Sales Representatives
9 Habits of Highly Successful Sales Representatives
Want to excel in B2B sales? Explore these nine habits that the most successful sales representatives incorporate into their daily routines.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.
Date A Vendor
Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'
Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.
Date A Vendor
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.
View all Demand Generation

Lead Generation

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Mastering LinkedIn Advertising: Tips and Strategies for 2025
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
How to Generate Leads on LinkedIn
LinkedIn Lead Generation: Advanced Strategies for 2025
How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!
How to Build a B2B Sales Lead List
How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
MQL vs SQL: Unpacking Differences and Driving Growth
Delve deeper into distinctions between MQL vs SQL to unearth insights and fuel business growth. Click to understand their role in marketing and sales.
How to Build a B2B Sales Team: The Ultimate Guide
Discover how to build a B2B sales team with insights from Cognism leaders. Explore the blueprint for B2B sales success!
How a Dutch Company Generates 40% of Pipeline With Cognism
A Netherlands-based B2B service, uses Cognism to find global verified emails and generate 40% of their pipeline. Click to read the case study!
How Plandek Streamlined Sales With Cognism
Plandek transforms prospecting from a marketing and sales perspective with Cognism's Chrome Extension and WebApp.
Lead Automation: How It Grows the Sales and Marketing Funnel
Ever wondered how to make lead generation more efficient? The secret is sales lead automation. This article will tell you everything you need to know.
Ultimate CISO Cold Calling Script: Book Meetings With CISOs
What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.
Selling To The CIO: The Ultimate CIO Cold Calling Script
If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.
Can You Still Cold Call Under GDPR?
The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.
What is Sales Enablement? The Ultimate Guide
Sales enablement is what sets high-performing sales teams apart. Find out what it is and how to implement it in this ultimate guide.

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