Cognism | Blog | Connect | Revenue Operations

Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

Featured this month

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

View all Cold Calling

Sales

Sales Qualification: Ultimate Guide for Managers

Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.

Resource card-5 Ways to Get Them for B2B Business_Card 2

Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

View all Demand Generation

Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

b2b target audience_Resource card copy-1

How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

View all Lead Generation

Lead Routing Tools (2025): The Definitive Buyer’s Guide

Compare the best lead routing software for B2B. See use cases, decision flows, pitfalls, pricing gotchas, and why data quality is the difference-maker.

What is Sales Operations? Guide to Strategy & Team Structure

Click to learn how to build and manage a sales operations team. This guide includes strategy, overcoming challenges, and the KPIs needed for success.

How to Build a Go-To-Market Team That Drives Revenue

Unleash your business's full potential with a well-structured GTM team. Explore how to align sales, marketing, and product development to drive success.

What is a GTM Engineer? Roles, Skills and Impact on Growth

GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.

What is Revenue Operations (RevOps)? The Ultimate Guide

This comprehensive guide explains how revenue operations (RevOps) aligns your sales, marketing, and CS teams to enhance efficiency and drive revenue.

DaaS: Data-driven Growth With Intent and Contextual Data

Explore data-driven growth: How DaaS combines intent and contextual data, helping GTM teams expand into EU markets faster and with full compliance.

Target Market Analysis: Strategies to Reach New Customers

Learn how DaaS powers accurate target market analysis, helping GTM teams enter international markets with focus, compliance, and confidence.

Data Hygiene Checklist: Ensure Your Data is Clean & Reliable

Tired of dirty data wrecking your pipeline? We’ve got the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips!

10 Tips for Successful CRM Data Management

Struggling to manage CRM data effectively? Our blog offers 10 actionable tips to enhance your data organisation and improve your customer interactions.