Cognism | Blog | Connect | Revenue Operations (3)

Marketing

The Future Of AI And The Role Of Data In Marketing In 2026

Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.

Featured this month

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Sales

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Marketing

12 B2B Marketing Trends and Predictions for 2026

Sales

5 Steps to a Winning Outbound Strategy in 2026

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Cold Calling

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The Truth About Where AI Will And Won’t Replace Sales Reps

Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.

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The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

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Sales

What Is A Go-To-Market (GTM) Engineer? Role + Business Impact

GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.

What is a Go to Market Strategy? Guide for Enterprises

This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.

The 13 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

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Demand Generation

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How SMBs Can Run Enterprise-Level ABM on a Lean Budget

ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

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Lead Generation

What Is Lead Generation? Top Strategies for Scaling Teams

A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

Lead Generation Companies & Services [+How to Choose]

23 Lead Generation Companies 2026 [Tools & Agencies]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

19 Best Places To Buy Business Leads: Saas Tools & Websites

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

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Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team

Turn outbound chaos into chemistry. Learn how RevOps can help SDRs find the right leads with data-driven matchmaking and smart modelling.

8 RevOps Best Practices for Driving Revenue Growth

Discover the top RevOps best practices that can drive revenue growth for your business. This guide outlines essential strategies for success.

How RevOps Automation Can Transform Your Sales Pipeline

RevOps automation is revolutionising sales pipelines. Learn how to leverage this innovative approach to enhance performance and drive results.

How to Build the Perfect RevOps Tech Stack

Ready to optimise your RevOps tech stack? This informative guide will help you select the right tools to streamline operations and boost performance.

What is a Revenue Operations Manager?

Learn what a Revenue Operations Manager is and how they contribute to a company’s success. Explore the skills and functions of this vital role.

10 Revenue Growth Strategies to Increase Sales

Discover the 10 most effective revenue growth strategies! From improving customer relations to optimising your pricing model, this guide covers it all.

How the RevOps Flywheel Reduces Buying Friction

What is the RevOps flywheel and how does it transform business growth? This guide explains how it works and how it reduces buying friction.

How to Build the Perfect Revenue Operations Team Structure

Discover how to create an effective revenue operations team structure that drives results. This guide outlines essential roles and best practices.

8 Best RevOps Tools for 2026

Stay ahead of the curve with the best RevOps tools for 2025. Our curated list includes key features, benefits, pricing, and more.