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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Will sales be replaced by AI? Resource card blog graphic
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

Sales

AI Outreach Tools
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

Demand Generation

Resource card graphic for SBM account based marketing blog
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

Lead Generation

What is lead generation?
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Posts on revenue-operations

The Ultimate Guide to Revenue Marketing
Learn how revenue marketing can transform your business growth! Explore our ultimate guide filled with actionable insights, the best tools, and more.
8 Revenue Operations Metrics for Driving Business Growth
Discover the key revenue operations metrics to propel your business growth. This guide breaks down the essential KPIs to track.
RevOps vs. Sales Ops: What’s the Difference?
Confused about RevOps and Sales Ops? This guide breaks down the key differences, roles, and how they can work together to achieve business success.
Enterprise Tech Stacks: The Ultimate Guide
Unlock business growth with the right enterprise tech stack. Our comprehensive guide covers tools, technologies, and strategies for maximum efficiency.
Creating A Data-Driven Strategy: Optimising Your GTM Motion
Data-driven strategies replace guesswork with facts. This is critical when optimising your GTM motion and revenue growth. Click to find out how!
Revenue Enablement Guide: Strategy & Example
Revenue enablement can help optimize your GTM strategies. But what is it, and how do you build a revenue enablement strategy? Check it out here.
What is Lead Routing and How Does It Drive Revenue Growth?
Lead routing ensures that leads get assigned to the right representatives. This improves your speed to lead, conversion rates and revenue. Check out how.
Slalom Generates $400k of Opportunities With Cognism
Slalom, the leading global technology consultancy, uses Cognism to ramp up outbound prospecting and streamline revenue operations. Click to read more!
13 RevOps Questions - Answered!
Read our Q&A with Antoine Cornet, Cognism’s Head of Revenue Operations. Want to know how to implement a successful RevOps strategy? Click here!

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