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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Mastering Your Nerves: Overcoming the Fear of Cold Calling
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Sales

What is a GTM Engineer? Roles, Skills and Impact on Growth
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
Lead Generation

The Mega List of 31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on revenue-operations

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

Date-a-vendor Modelling Playbook: Inbound & Outbound, an Allbound Love Story
Blend inbound charm with outbound precision. Learn how to build an allbound model that unifies data, drives engagement, and scales pipeline.

Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.

Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team
Turn outbound chaos into chemistry. Learn how RevOps can help SDRs find the right leads with data-driven matchmaking and smart modelling.

8 RevOps Best Practices for Driving Revenue Growth
Discover the top RevOps best practices that can drive revenue growth for your business. This guide outlines essential strategies for success.

How RevOps Automation Can Transform Your Sales Pipeline
RevOps automation is revolutionising sales pipelines. Learn how to leverage this innovative approach to enhance performance and drive results.

How to Build the Perfect RevOps Tech Stack
Ready to optimise your RevOps tech stack? This informative guide will help you select the right tools to streamline operations and boost performance.