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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

14 Cold Email Templates for Better Sales in 2023
14 Cold Email Templates to Skyrocket Your Pipeline
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
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20 Examples of Common Sales Objections & Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Common cold call objections and how to respond
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!

Sales

14 Cold Email Templates for Better Sales in 2023
14 Cold Email Templates to Skyrocket Your Pipeline
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
How to Use ChatGPT for Sales: Implementation and Prompts
How to Use ChatGPT for Sales: Implementation and Prompts
How can you use ChatGPT for sales? How does it improve processes and help you exceed goals? This blog has implementation tips and winning prompts.
examples-of-common-sales-objections-and-responses-seo-resource-card
20 Examples of Common Sales Objections & Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
What is Brand Marketing? Definition, Examples, Strategy
What is Brand Marketing? Definition, Examples, Strategy
In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.
Resource card-Marketing Pipeline Crafting a Strategy to Drive Revenue_Resource card
Marketing Pipeline: Crafting a Strategy to Drive Revenue
Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!

Lead Generation

Resource card-How to Find Someone’s Email on LinkedIn for B2B Business_Resource card copy (1)
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
Joma Case Study
How JOMA Packaging Uses Cognism for Targeted Outreach
JOMA Packaging uses Cognism's B2B database to segment target markets and identify target contacts. Read the case study to learn more.
B2B Google Ads Strategy: How to Generate Leads and Sales
B2B Google Ads Strategy: How to Generate Leads and Sales
In this blog, we’re exploring how to build a B2B Google Ads strategy. Find out how to generate high-intent sales leads without blowing up your CAC.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on revenue-operations

Streamlining Revenue Operations With Cognism’s Database
A tech-driven insurance brand, YuLife, uses Cognism’s highly-verified database to streamline revenue operations. Click to read the case study!
How Cognism Beats All Benchmarks For Comply Advantage
An AI-driven financial crime risk technology company uses Cognism to attain ROI in record time. Click to read the case study.
Introducing Cognism's Guide to RevOps
RevOps is a big new trend in B2B, but it’s more than just a name. It delivers huge benefits if done right. Master the art of RevOps with Cognism's guide.
Generating Closed-won Deals After 2 Months With Cognism
GWI are a leading audience targeting company. Find out how they used Cognism to calculate their TAM, save prospecting time and close deals faster.
How Passfort Found Its Ideal Customers With Cognism
Find out how Cognism's Salesforce app or Sales Acceleration CRM delivered success to a UK-based customer onboarding provider. Read more!

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