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Sales

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

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Marketing

Logistics Marketing for C-suite Decision Makers

Sales

How to Generate Leads on LinkedIn: 2024 Ultimate Guide

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Sales

How to Put the ‘Person’ Back Into Outbound Personalisation

Sales

8 LinkedIn Messaging Templates for Sales That Get Responses

Cold Calling

30+ Key B2B Cold Calling Statistics [2024]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs

Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

25 Sales Podcasts You Need to Add to Your Playlist in 2024

Looking for the best B2B sales podcasts of 2024? We've curated a list that everyone in sales needs to subscribe to. Click to see all 25!

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Tips for Startup Sales and How It Differs to Enterprise

Looking for ways to boost your startup sales? Find out everything you need to know and how to transition to enterprise in this guide. Click to read!

Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs

Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

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Demand Generation

The Top B2B Marketing Podcasts for 2024

Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.

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What is B2B Email Marketing? Tips and Examples for 2024

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

How to Create Unboring B2B Marketing

B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.

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Lead Generation

How to Generate Leads on LinkedIn: 2024 Ultimate Guide

In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.

How to Build an Email List: 9 Winning Tactics

10 Tips to Build an Email List You Must Know

To grow a business, you need contact data. You need email addresses. You need a list. Click to see Cognism's crash course in email list building!

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What Are Hot Leads in Sales? How to Attract & Close Them

Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.

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Enterprise Selling: Guide to Closing 6-figure Deals (2024)

Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips, how to implement an effective selling process & more!

How to Put the ‘Person’ Back Into Outbound Personalisation

Personalisation is an ever-changing concept. Learn more in this article on how to personalise your sales for more effective outreach.

14 Cold Email Templates for Better Sales in 2024

Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.

What Are Sales Channels and Which Ones Should You Use?

What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.

Can You Still Cold Call Under GDPR?

The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.

AE Sales: Tips and Strategies for Winning Deals

Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.

What Is Sales Automation? [Definition & Examples]

Simplify the way your team sells with sales automation. Click to discover what it is, why it's great for B2B and how it works with examples. Learn more!

How to Prioritise Sales Leads

In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!

The Ultimate Guide to Video Prospecting in Sales

Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.