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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Sales Channels
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
11 Must-Have SDR Tools to Drive More Sales_Resource card-1
12 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.
View all Cold Calling

Sales

The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
AI for sales
Generative AI for Sales: Ultimate Guide for Managers
How is generative AI transforming sales? This ultimate guide for managers explores AI tools and techniques to boost sales team performance.
Sales technology and solutions for enterprises_Resource card
17 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 17 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
GTM AI: How Cognism Uses AI to Accelerate Go-to-market
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
Zero Click SEO
Zero Click SEO: What It Is and Why It Matters in 2025
Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.
Vendor Consolidation
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.
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Lead Generation

Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
AI for B2B Lead Generation: The Ultimate Guide
AI for B2B Lead Generation: The Ultimate Guide
Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!
AI for Sales Prospecting: The Ultimate Guide
AI for Sales Prospecting: The Ultimate Guide
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
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We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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How to Find Decision Makers in a Company
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on outbound
Can You Still Cold Call Under GDPR?
The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.
10 SDR Leadership Tips to Coach High-Performing Teams
Discover 10 powerful SDR leadership lessons from Cognism’s Catherine Olivier to boost team performance, coaching, and impact.
Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.
Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships
Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.
14 Cold Email Templates to Skyrocket Your Pipeline
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
WhatsApp for Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
The Only Cold Calling Script You Need for Software Sales
See Cognism’s software sales cold calling script! Prospect into tech and SaaS companies with a script proven to generate a demo a day.
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

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