Skip to content

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
V1-Cold-calling-statistics-resource-card
45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

Sales

Email list providers pull-resource card
The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
Sales Data
What is Sales Data? Types, Tools, and Uses for B2B Teams
What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

Lead Generation

resource-card-lead-mining-software-67f8b9848b6ee
Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go

Posts on outbound

How JOMA Packaging Uses Cognism for Targeted Outreach
JOMA Packaging uses Cognism's B2B database to segment target markets and identify target contacts. Read the case study to learn more.
How Darwinbox Used Cognism to Expand Its US Market Presence
Learn how Darwinbox leveraged Cognism to expand its growth into the US market by boosting sales efficiency, database enrichment and more.
AE Sales: Tips and Strategies for Winning Deals
Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.
What Are Sales Channels and Which Ones Should You Use?
What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.
Can You Still Cold Call Under GDPR?
The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.
How to Prioritise Sales Leads
In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Email Prospecting: 4 Templates That Drive Sales
We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.
B2B Prospecting Cadence: Book Meetings With Leads in 30 Days
Cognism's SDRs use a 30-day sales cadence to engage and convert B2B leads. Click to view our record-breaking cadence, including top tips and templates.

Get actionable advice to your inbox every single week