Cognism | Blog | Connect | Marketing (22)

Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

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Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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Fulfilling Business Goals in Partnership With Cognism

A growth marketing consultancy partnered with Cognism to help their clients supercharge their lead gen and hit business goals. Click to see our case study.

Inbound Vs Outbound Marketing: How Are They Different? - Cognism

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

5 Reasons for Using B2B Marketing Data

No fluff, no waffle, learn why it pays to use B2B data-driven marketing. Discover the value that B2B marketing data can bring to your organization.

Introducing the SaaS Demand Generation Playbook

Introducing Cognism's SaaS Demand Generation Playbook! A 7-step guide for launching demand generation at your SaaS company. Click to get the guide.

Introducing the Complete Content Marketing Playbook

Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!

How to Use Content to Close Deals: 5 Top Tips

We interviewed Tom Bangay, Director of Content at Juro. He gave us his top five content marketing tips for speeding up the sales cycle and closing deals.

How Newable Built a GDPR-compliant Database With Cognism

We are pleased to launch a new case study from one of our valued customers - Newable, the diversified financial services company. Click for more.

6 Steps for Getting Started With ABM

Many organisations are reaping big rewards from account-based marketing (ABM). Here’s how you can join them. Click to view our ABM blog.

Difference Between Inbound and Outbound Marketing

Learn the difference between inbound vs outbound marketing. Find out which is cheaper, produces higher quality leads, and enhances return on investment.