Cognism | Blog | Connect | Marketing (21)

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

Featured this month

Featured Sidebar

How AI Automation Can Supercharge Your Data Strategy

Featured Sidebar

DaaS: From System of Record to System of Context

v2-saas-marketing-funnel-resource-card-6865232bbe555

Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Cold Calling

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Sales Process: Close More Deals in 8 Easy Steps!

Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!

17 Best Cold Calling Opening Lines to Win in B2B Sales

B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!

View all Cold Calling

Sales

Ultimate Sales Glossary: 100 Must-Know Sales Terms

Stay at the forefront of B2B sales and talk the talk with this list of popular business terminology. Click to see 100 must-know sales terms from Cognism!

The best email subject lines for B2B sales_Resource card

185 Email Subject Lines for Sales in 2025

Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

What is Account Based Marketing (ABM)? 2024 Strategic Guide

What is Account Based Marketing (ABM)? 2025 Strategic Guide

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!

View all Sales

Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

View all Demand Generation

Lead Generation

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

View all Lead Generation

Generating Closed-won Deals After 2 Months With Cognism

GWI are a leading audience targeting company. Find out how they used Cognism to calculate their TAM, save prospecting time and close deals faster.

HOLY COW 🐮: 5 Scaling Superpowers for Marketing Agencies is LIVE!

Explode your marketing agency's growth with how-to guides on account-based marketing (ABM), total addressable market (TAM) and intent data.

Building a Quality B2B Database With Cognism

Find out how a gifting platform, Huggg, built a quality B2B database with Cognism’s prospecting tools. Click to read the case study!

Risks of Buying Lead Lists

To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.

Fulfilling Business Goals in Partnership With Cognism

A growth marketing consultancy partnered with Cognism to help their clients supercharge their lead gen and hit business goals. Click to see our case study.

Inbound Vs Outbound Marketing: How Are They Different? - Cognism

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

5 Reasons for Using B2B Marketing Data

No fluff, no waffle, learn why it pays to use B2B data-driven marketing. Discover the value that B2B marketing data can bring to your organization.

Introducing the SaaS Demand Generation Playbook

Introducing Cognism's SaaS Demand Generation Playbook! A 7-step guide for launching demand generation at your SaaS company. Click to get the guide.

Introducing the Complete Content Marketing Playbook

Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!