Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
Sales

How to Boost Sales Productivity: 9 Top Strategies
Looking to enhance your sales team's efficiency? Our expert guide shares 9 top strategies for boosting sales productivity and generating more revenue.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.
Lead Generation

Mastering LinkedIn Advertising: Tips and Strategies for 2025
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on marketing

Email Nurtures: Why On-Demand Campaigns Are Better
Forget all about traditional email nurtures. This guide explores why you should switch to on-demand B2B campaigns. Click to read!

Diversifying Into New Markets With Cognism’s Data
An acclaimed business consultancy specialising in culture change uses Cognism's premium data to diversify into new markets. Click to read the case study!

Increasing Lead Generation by 566% With Cognism
An award-winning mobile app development company uses Cognism to achieve a 566% increase in lead generation. Click to see the case study.

Reaching 800 Webinar Registrants With Cognism's Data
A growth driven marketing agency for the SaaS industry uses Cognism to reach 800 webinar registrations. Click to see the case study.

Accelerating Conversion Rates by 232% With Cognism
Ottawa's leading economic development agency uses Cognism to increase conversion rates by 232%. Click to see the case study.

Finding 1,800 New Prospects With Cognism's Premium Data
One of the oldest business schools in Europe used Cognism to find 1,800 new prospects. Click to see the case study.

Accelerating Qualified Lead Generation With Cognism’s Data
A global digital manufacturing firm used Cognism's premium data to accelerate qualified lead generation. Click to see the case study.