Cognism | Blog | Connect | Marketing (21)

Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

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Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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Customer Adoption: The Process, Benefits and Key Metrics

The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.

The Ultimate Guide to Successful Trigger Marketing Campaigns

A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.

Performance Marketing: All You Need to Know to Reach the Modern Buyer

Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.

From Spam to Glam: Easy Ways to Restore Your Bad Email Reputation

Are your emails slam dunking into junk folders everywhere? Click to find out how to improve your email domain for a squeaky clean reputation.

Email Nurtures: Why On-Demand Campaigns Are Better

Forget all about traditional email nurtures. This guide explores why you should switch to on-demand B2B campaigns. Click to read!

The Anything but Basic Guide to Google Ads in B2B Marketing

Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.

From Prospect to Closed-Won in 10 days with Cognism

Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.

HOLY COW 🐮: 5 Scaling Superpowers for Marketing Agencies is LIVE!

Explode your marketing agency's growth with how-to guides on account-based marketing (ABM), total addressable market (TAM) and intent data.

Risks of Buying Lead Lists

To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.