Cognism | Blog | Connect | Marketing (19)

Sales

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

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Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Cold Calling

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

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Sales

What is Sales Management? Definition, Process, Skills

Discover the essentials of sales management, from definition to process, and the skills needed to excel in it. Start mastering your sales strategy today!

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

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Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.

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Lead Generation

Resource card-LinkedIn advertising uncovered_resource

Mastering LinkedIn Advertising: Tips and Strategies for 2025

Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.

LinkedIn Lead Generation: Advanced Strategies for 2025

How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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MQL vs SQL: Unpacking Differences and Driving Growth

Delve deeper into distinctions between MQL vs SQL to unearth insights and fuel business growth. Click to understand their role in marketing and sales.

Lead Automation: How It Grows the Sales and Marketing Funnel

Ever wondered how to make lead generation more efficient? The secret is sales lead automation. This article will tell you everything you need to know.

Customer Adoption: The Process, Benefits and Key Metrics

The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

Data Efficiency & Consistency First: H1 '23 at Cognism

Data efficiency is the game, Cognism is the name! Learn more about our latest product updates and releases, and how we're leading with consistency.

How Kinaxis Generates More MQLs With Cognism

Global supply chain management software firm, Kinaxis, uses Cognism to generate 5.7% of its MQLs. Click to read the case study!

The Ultimate Guide to Successful Trigger Marketing Campaigns

A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

Performance Marketing: All You Need to Know to Reach the Modern Buyer

Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.