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Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Only Cold Calling Script You Need for SaaS Sales
The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
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Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
View all Cold Calling

Sales

Sales Management
What is Sales Management? Definition, Process, Skills
Discover the essentials of sales management, from definition to process, and the skills needed to excel in it. Start mastering your sales strategy today!
The Only Cold Calling Script You Need for SaaS Sales
The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.
Date A Vendor
Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'
Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.
Date A Vendor
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.
View all Demand Generation

Lead Generation

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Mastering LinkedIn Advertising: Tips and Strategies for 2025
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
How to Generate Leads on LinkedIn
LinkedIn Lead Generation: Advanced Strategies for 2025
How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!
How to Build a B2B Sales Lead List
How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing
Logistics Marketing for C-suite Decision Makers
Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?
8 LinkedIn Messaging Templates for Sales That Get Responses
Looking for LinkedIn messaging templates that really work for B2B sales? Look no further! We're sharing 8 examples and tips for increased conversions.
B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
Leads to Deals: How Marketing and Sales Can Work Together
It's the dream for any B2B company: sales and marketing teams working together, focused on shared goals. Read this blog to find out how to achieve it!
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
Ungated Content: Why It Brings in Better Leads
Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
The Best Account Based Marketing Template (Ungated)
Need help with your ABM strategy? Download Cognism’s ungated account-based marketing template and boost your targeted account revenue! Click to read.
How to Manage a Marketing Campaign: a Step-by-step Guide
Your marketing campaign is an opportunity to grow your company’s recognition and sales. Learn how to manage a marketing campaign by reading our blog.

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