Cognism | Blog | Connect | Lead Generation (6)

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Enterprises are pivoting towards DaaS in increasing numbers. This piece uncovers why and how Cognism can help businesses achieve their data goals.

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Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

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How AI Automation Can Supercharge Your Data Strategy

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Cold Calling

What is B2B Telemarketing and How to Do It?

Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

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Sales

What is B2B Telemarketing and How to Do It?

Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.

B2B Lead Nurturing Tips for Sales-Ready Leads

Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!

How to Create a Target Account List

Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!

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Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

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Lead Generation

Webinar Lead Generation: Fix Low-Intent Leads for Good

Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.

11 Sales Goals Every Manager Needs to Know

Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

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Email Marketing for Lead Generation: How to Close More Deals

Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide

Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.

B2B Google Ads Strategy: How to Generate Leads and Sales

In this blog, we’re exploring how to build a B2B Google Ads strategy. Find out how to generate high-intent sales leads without blowing up your CAC.

How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What Are Hot Leads in Sales? How to Attract & Close Them

Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.

How to Generate Leads from Facebook: 9 Proven Strategies

Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!

What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]

Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

How to Prioritise Sales Leads

In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!