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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

B2B Data

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EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io
Discover why Cognism is the best B2B data provider in Europe. GDPR-compliant, verified EMEA data that beats ZoomInfo and Apollo.io.
Cognism blog resource card for the tag lists and tools
12 Best B2B Contact Databases for Sales and Marketing
Discover the top 12 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.
Cognism blog resource card for the tag GTM expansion
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
View all B2B Data

AI & Automation

Cognism blog resource card for the tag GTM expansion
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
Cognism blog resource card for the tag ai and automation
The Future Of AI And The Role Of Data In Marketing In 2026
Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.
Cognism blog resource card for the tag lists and tools
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
View all AI & Automation

Lead Generation

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What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
Cognism blog resource card for the tag lead generation
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Cognism blog resource card for the tag b2b data
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
View all Lead Generation

Enrichment

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13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Cognism blog resource card for the tag enrichment
Audience Data Enrichment: Keep B2B Data Campaign-Ready
For ops teams, audience data enrichment should be a core part of the go-to-market engine. But it’s also one of the most misunderstood; here’s our guide.
Cognism blog resource card for the tag enrichment
Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.
View all Enrichment

Posts on lead-generation
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
What Are Targeted Leads? 10 Strategies and Steps for 2026
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.
What Is a Lead Source? Types and Best Practices for 2026
Explore lead sourcing this year: dive into diverse types, tracking, and best practices to elevate your marketing. Begin your journey to mastery today!
Email Marketing for Lead Generation: How to Close More Deals
Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!
How to Pivot From Lead Gen to Demand Gen: A Guide for CMOs
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from a CMO perspective.
What Are Hot Leads in Sales? How to Attract & Close Them
Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
From Spam to Glam: Easy Ways to Restore Your Bad Email Reputation
Are your emails slam dunking into junk folders everywhere? Click to find out how to improve your email domain for a squeaky clean reputation.
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…

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