Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![UserEvidence Case study](https://www.cognism.com/hubfs/UserEvidence%20Case%20study%20graphics_resource%20card.png)
UserEvidence Boosts Cold Calling Pipeline 33% With Cognism
UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.
Sales
![LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps-resource card](https://www.cognism.com/hubfs/CONTENT_23_BLOG%20GRAPHICS_KATE_LI%20Voice%20Notes_resource%20card.png)
How to Stand Out in Sales With LinkedIn Voice Messaging
Elevate your sales game with LinkedIn voice messaging. Find out how to use your voice to connect with prospects and stand out from the crowd.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![How to Pivot From Lead Gen to Demand Gen: a CMO's Guide](https://www.cognism.com/hubfs/pivot-lead-gen-demand-gen-card.png)
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
Lead Generation
![Resource card-Email finder tools_Resource card](https://www.cognism.com/hubfs/Resource%20card-Email%20finder%20tools_Resource%20card.png)
18 Top Email Finder Tools to Export B2B Email Addresses (2024)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on lead-generation
![](https://www.cognism.com/hubfs/16%20Important%20Lead%20Generation%20KPIs%20and%20Metrics%20You%20Need%20to%20Know_Resource%20card.png)
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
![](https://www.cognism.com/hubfs/BlogLeadScoring1.png)
What Is Lead Scoring? [Models & Best Practices]
Create lead scoring models based on intent, firmographic, behavior, email engagement, etc. Explore the best practices and software in predictive scoring.
![](https://www.cognism.com/hubfs/What%20Is%20A%20Lead%20Generation%20Specialist%20How%20to%20Use%20Their%20Expertise_Resource%20card.png)
What Is A Lead Generation Specialist: How to Use Their Expertise?
Learn all about lead generation specialist job descriptions and skills to efficiently use your lead expert's time and give your business a revenue boost.
![](https://www.cognism.com/hubfs/the-anything-but-basic-guide-to-google-ads-in-b2b-marketing-Sales-card-blog%20.png)
The Anything but Basic Guide to Google Ads in B2B Marketing
Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.
![](https://www.cognism.com/hubfs/Building%20a%20sales%20pipeline%20with%20Cognism%20Interactive_resource%20card.png)
Building a Sales Pipeline With Cognism Interactive
A UK-based creative agency used Cognism Interactive to find and engage with prospects worth £200-500k in revenue. Click to see our case study.
![](https://www.cognism.com/hubfs/Speeding%20Up%20Outbound%20With%20Cognism_Resource%20card_Resource%20card.png)
Speeding Up Outbound With Cognism
An American career development solution worked with Cognism to speed up their outbound process and book more meetings. Click to see the case study.
![](https://www.cognism.com/hubfs/Increasing%20recruitment%20brand%20awareness%20with%20Cognism_resource%20card.png)
Increasing Recruitment Brand Awareness With Cognism
The Global President of RoboRecruiter explains how Cognism helped his business to generate leads and boost their brand. Click to see our case study.