Cognism | Blog | Connect | Lead Generation (7)

Sales

5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

Featured this month

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

View all Cold Calling

Sales

26 Best Sales Enablement Tools for Revenue Teams in 2025

Discover 26 top-rated sales enablement platforms. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.

LinkedIn Prospecting: Top Tips for Effective Outreach

LinkedIn Sales Prospecting For Outbound - 11 Step Guide

Follow the 11-step process for sales prospecting on LinkedIn to get replies and book meetings. You can also access expert tips and resources.

26 Best Sales Tools & Software Used by B2B Sales Leaders

Looking for the best B2B sales tools? This comprehensive list highlights 26 essential software solutions to enhance your sales process.

View all Sales

Demand Generation

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

View all Demand Generation

Lead Generation

The Mega List of 31 Best B2B Lead Generation Tools & Software

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

How to Prioritise Sales Leads: 6 Top Tips

In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

View all Lead Generation

What is Lead Conversion Rate and How Do You Calculate It?

Learn what lead conversion rate is and how to calculate it. Read Cognism's comprehensive guide, including definitions and the conversion rate formula.

From Spam to Glam: Easy Ways to Restore Your Bad Email Reputation

Are your emails slam dunking into junk folders everywhere? Click to find out how to improve your email domain for a squeaky clean reputation.

The Problem With Gated Content Campaigns

An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…

The Anything but Basic Guide to Google Ads in B2B Marketing

Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.

From Prospect to Closed-Won in 10 days with Cognism

Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.

Risks of Buying Lead Lists

To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.

Inbound Vs Outbound Marketing: How Are They Different? - Cognism

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

How Newable Built a GDPR-compliant Database With Cognism

We are pleased to launch a new case study from one of our valued customers - Newable, the diversified financial services company. Click for more.

Difference Between Inbound and Outbound Marketing

Learn the difference between inbound vs outbound marketing. Find out which is cheaper, produces higher quality leads, and enhances return on investment.