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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
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Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
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What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
View all Cold Calling

Sales

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Sales Pipeline Blueprint: How to Build a Pipeline From Scratch
Learn how to build a sales pipeline from scratch. Discover essential stages, best practices, and expert tips for creating a quality pipeline.
What is Account Based Marketing (ABM)? 2024 Strategic Guide
What is Account Based Marketing (ABM)? 2025 Strategic Guide
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
Chief Accounting Officer (CAO) Email List Providers
9 Chief Accounting Officer (CAO) Email List Providers [Compared]
Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
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20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
View all Demand Generation

Lead Generation

How to Generate Sales Leads for Your Business
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
15+ Best B2B Leads Database Providers to Try in 2024
15+ Best B2B Leads Database Providers to Try in 2025
In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.
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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on lead-generation
Speeding Up Outbound With Cognism
An American career development solution worked with Cognism to speed up their outbound process and book more meetings. Click to see the case study.
Increasing Recruitment Brand Awareness With Cognism
The Global President of RoboRecruiter explains how Cognism helped his business to generate leads and boost their brand. Click to see our case study.
From Prospect to Closed-Won in 10 days with Cognism
Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.
How Posted Social Achieved Instant ROI With Cognism
Find out how a digital marketing agency, Posted Social, uses Cognism to win new business & help clients with the best B2B digital marketing strategies.
Risks of Buying Lead Lists
To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.
Inbound Vs Outbound Marketing: How Are They Different? - Cognism
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
How Mindbridge Used Cognism to Generate 10k Outbound Leads
Find out how Cognism's all-in-one prospecting platform delivered success to MindBridge, a financial risk assessment solution. Click to see the case study.
Engaging With Thousands of Global IT Leads With Cognism
Dennis Publishing is an award-winning UK media group. Find out how they used Cognism to find and engage with IT leads across the UK, USA and Europe.
How Inside Sales Staff Saved Prospecting Time With Cognism
Inside Sales Staff is the USA's leading inside sales recruiting agency. Find out how they used Cognism to save prospecting time and grow their revenue.

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