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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on lead-generation

The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Anything but Basic Guide to Google Ads in B2B Marketing
Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.
From Prospect to Closed-Won in 10 days with Cognism
Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.
Risks of Buying Lead Lists
To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.
Inbound Vs Outbound Marketing: How Are They Different? - Cognism
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
Difference Between Inbound and Outbound Marketing
Learn the difference between inbound vs outbound marketing. Find out which is cheaper, produces higher quality leads, and enhances return on investment.
 

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