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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
12 B2B Marketing Trends and Predictions for 2026
Get ready for the future of B2B marketing! We highlight 12 key trends and predictions for the year ahead that every marketer should know.
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
CSV Enrichment: The Complete Guide On How To Do It
If your list is more like a dusty filing cabinet than a go-to-market engine, CSV enrichment transforms raw contacts into revenue-ready insights.
Sales Qualification: Ultimate Guide for Managers
Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.
7 Best B2B Lead Directories for 2026 (Ranked & Reviewed)
Discover a powerful lead directory with verified B2B contacts. Get accurate, compliant data to boost sales and integrate seamlessly with your CRM.
How much does Apollo.io cost?
Tried and tested: here’s an honest take on Apollo.io pricing, credit limits, and whether it’s worth it for global sales teams.
What is Account Based Engagement? Strategy, Tracking & More
To measure ABM success, you must track engagement. In this article, we explore how you can leverage account based engagement for more marketing revenue. 
 

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