Skip to content
The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

12 Best B2B Contact Databases for Sales and Marketing
Discover the top 12 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
16 of the Best B2B Data Providers and Vendors [2026]
Looking for a B2B data provider? Here’s a list of the best vendors and how they compare in terms of data, compliance, pricing and features! Click to read.
What Is A Go-To-Market (GTM) Engineer? Role + Business Impact
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
Apollo vs ZoomInfo: Who's Got the Better Data?
Evaluating Zoominfo vs Apollo.io? See how the two providers compare on pricing, data quality, coverage, compliance & which is better in Europe!
ZoomInfo Intent Data: Is It Any Good?
Is ZoomInfo intent data any good? Read this article to see how it works, its accuracy, & whether there’s a better option for your sales & marketing teams.
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
RocketReach Pricing Explained: Plans & Costs 2026
RocketReach pricing depends on credit usage, features and capabilities, and the number of licenses. Learn all about RocketReach’s costs and credits.
Source Of Truth Vs System Of Record: Why Neither Is Enough
Here's why a system of record, and even the mythical single source of truth, isn't enough. We'll compare the two and outline what you need instead.
 

Reach the right people, faster

Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.

Cognism Woman Portrait 1