The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Apollo vs ZoomInfo: Who's Got the Better Data?
Evaluating Zoominfo vs Apollo.io? See how the two providers compare on pricing, data quality, coverage, compliance & which is better in Europe!
ZoomInfo Intent Data: Is It Any Good?
Is ZoomInfo intent data any good? Read this article to see how it works, its accuracy, & whether there’s a better option for your sales & marketing teams.
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
RocketReach Pricing Explained: Plans & Costs 2026
See how RocketReach pricing breaks down by credits, features and licence count, and what pushes the cost up in 2026.
The future of AI in marketing
Everyone is rushing to use AI in marketing, but without the right data foundations, you'll only amplify existing problems. Discover why data is key.
UpLead vs ZoomInfo: which is better?
Comparing UpLead and ZoomInfo? See how they compare on pricing, compliance, data quality and European market coverage.
What is Data as a Service (DaaS)?
What is Data as a Service? Learn how DaaS delivers trusted business data on demand and how GTM teams use it to improve targeting and efficiency.
The 14 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
