The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore
Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.
What is Technographic Data? API & Targeting Guide
A practical guide to technographic data, APIs, targeting strategies, segmentation and enrichment for B2B sales and marketing teams.
How to Run a CRM Data Cleanup Job Without Breaking Your CRM
Need cleaner CRM data? Follow these CRM data cleanup steps to remove duplicates, fix errors, enrich records and maintain data quality.
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
How To Plan And Run An ABM Campaign That Actually Converts
Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!
Real time customer data for revenue growth
Learn how real time customer data helps sales and marketing teams identify buying signals and act faster. Explore use cases, benefits and examples.
Bad CRM data: how to fix it
Bad CRM data quietly costs revenue teams pipeline and productivity. Learn how to identify issues, improve data quality and build a trusted CRM database.
14 ZoomInfo alternatives reviewed: 2026
Comparing alternatives to ZoomInfo? See how 14 providers stack up on data, pricing and European coverage before you switch.
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
